Product launch video
A fragrance that turns to milk on the skin
Noyz needed its milk-based perfume to read on screen. We trained a model on fluid physics so the signature mist-to-milk transformation looked real, then cut it for every channel.
- Client
- Noyz
- Industry
- Fragrance
- Market
- Product launch
The brief
The challenge
Noyz had built something genuinely new: a milk de parfum that shifts from a fine mist to a creamy milk the moment it meets skin. The product is the story, and the story only lands if you can see that change happen. A still photograph cannot carry it.
The hard part was the physics. Mist particles condensing into a milk texture is a fluid behaviour, and generic generation models do not understand fluid behaviour. The transformation had to read as real, not as a visual effect, and the same master had to travel from the website to Instagram, TikTok and pre-roll without losing the moment.
How we worked
Our approach
We treated the transformation as a simulation problem, not a styling problem.
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Trained for fluid physics
We trained a model specifically on how a mist condenses and how a liquid moves, so the mist-to-milk change obeyed real dynamics rather than guessing at them.
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One master film
A single launch film carries the signature effect at full quality, built to hold up as hero content on the site and the product page.
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Cut for every feed
From that master we cut vertical TikTok, Instagram feed and stories, and YouTube pre-roll and mid-roll, each paced for how that platform is watched.
The output
What we delivered
- Hero launch film built around the mist-to-milk transformation
- eCommerce product-page video showing the formula in use
- Instagram feed and stories cutdowns
- Vertical TikTok edit built for the texture moment
- YouTube pre-roll and mid-roll advertising cuts
Watch
The work, in motion
The outcome
What it added up to
What we ran
Services on this project
- Launch film
- AIGC
- Fluid simulation
- Social cutdowns
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