Five lanes, one Douyin brief. AIGC, in scale.

Five lanes, one studio. Content is organic short-form video for the For You feed: demos, lifestyle, explainers, trend formats. Ad creative is In-Feed, TopView, Search and Shop-card work for Ocean Engine. UGC is KOC-style reviews and hauls, made at volume. Live commerce is the on-screen production for a Douyin Shop livestream. Avatar is a digital host the brand owns. The five share one creative direction and one finishing pass, which is the only reason the cheap-to-make long tail still looks like the hero.

We write the brief, build the creator profile, shoot the takes in the studio, and finish them to the same standard as the hero. It comes out with the loose handheld feel of creator video, product-in-hand frames, and captions written in Mandarin from scratch instead of translated. No casting cycle, no chasing usage rights after the fact. You own the masters and the rights from the first export. When a campaign genuinely needs a named creator and their following, that is a media buy you run next to this lane, not a replacement for it, and we will say so when that is the case.

We build and train a host the brand owns: a founder twin, a brand presenter, a product expert, or a small cast when different markets need different faces. The host speaks to camera in short-form, fronts the Shop livestream, and narrates shopping clips. Lip-sync holds up at close range, the look stays on-brand, and the same host works in every language Douyin reaches without a reshoot. It never turns up on another company account, because it was trained on your material and nobody else.

The visual production for a Douyin Shop livestream, not the running of it. We design and dress the set, build the overlays and lower-thirds, script each product segment, produce the shoppable card creative, and cut the replay into short-form once it is over. The aim is a stream that looks like the brand book, not a card table in a stockroom. A digital host from the avatar lane can front it, or a person can host it from the run-of-show we write.

The hero concept gets approved once, in the direction step. After that, every cut in every lane goes through the same retouch, the same color grade, the same brand-safety check. Honestly, that finishing pass is the whole product. It is what keeps content, ad creative, UGC, live and avatar reading as one campaign instead of five that happened to ship the same month.

Short-form video for a brand we already know can go from brief to first cut in 24 to 72 hours. One hero shoot or AI sprint creates the master, and the variants follow over the next few days, audience by audience. A new brand or a new product needs a one-time setup first, to lock the treatment, the LoRA models and the digital host. After that, three to five posts a week at production quality is a normal pace, not a stretch one.

Every engagement is scoped to the brief, so there is no per-asset price list to quote here. What moves the number is the lane mix, the volume you need each month, and whether we are building new models and a digital host or working from ones that already exist. Media spend on Ocean Engine is separate and stays with the media team. Send the brief and a scope plus an indicative range comes back, usually inside two days.

Yes, on the creative side. We brief the ad creative lane around whatever the media team is buying: In-Feed video, TopView, Search ads, DOU+ boosts, Shop cards, Branded Effects. The cuts come in the format range dynamic creative needs, named so the reporting downstream makes sense. The media team owns the buying and the budget. We own the work that runs in the slots.

Every output goes through a studio retouch: dodge and burn, grain, a little chromatic aberration at the edges, a color grade in Lightroom or Capture One. Our image style guide bans the usual giveaways, the poreless skin, the identical bokeh, the melted jewelry, the text that is almost but not quite words. A person reviews the final file before any media plan sees it. That review is the difference between an AI image and a campaign image, and it is not optional.

Yes. A good share of our Douyin work ships under agency brands, white-labeled, with the collaboration kept confidential. The agency holds the client relationship and runs the communication. We are the production capacity behind it, and we are content to stay invisible.

You do. All finished assets, all masters, and any LoRA, fine-tuned or digital-host model trained on your IP. Commercial-use rights for the AI outputs come through enterprise tiers that grant commercial use. For the legal detail, our Copyright and AI guide lays it out.