Platform / Meta

Four lanes, one Meta brief. AIGC, at scale.

Content. Ad creative. UGC. Avatar.

hubStudio makes four kinds of work for Meta. Organic content for Feed, Reels and Stories. Ad creative built to feed Advantage+. Creator-style UGC, produced in volume. And avatar presenters a brand owns outright and can run in any language a market speaks.

It all runs off a single brief. One creative direction goes in, and the work comes back sized and cut for every placement. The AI works inside a real production company. That is the part most studios skip.

Hong Kong + Shanghai / Meta-native creative under one director

A close editorial portrait of a hand holding a phone in warm rim light, the phone screen filled with a paused Instagram Reels frame including the vertical Reels interface elements at the side and bottom. Platform work / Meta

Why it matters

What we ship
into Meta.

Most brands run their Meta presence as a set of separate jobs. A content agency here, a performance shop there, a UGC roster somewhere else, and lately someone pitching AI avatars on top. Four vendors, four invoices, four slightly different versions of the same brand.

hubStudio keeps all four under one roof and one creative director. Organic content, ad creative, UGC and avatar video come off the same brief, take the same color grade, and pass the same pair of eyes before they ship. The work holds together because the team behind it does.

A wide editorial shot of two designers at a daylit studio table, four laptop screens lined up showing the Instagram Feed, an Instagram Reels frame, the Meta Ads Manager creative library and an Instagram Stories sequence, one per service lane.
Four lanes, one creative direction

One brief covers all four lanes. The same hands finish every variant, and short-form work comes back as a first cut within two days.

0 Lanes we ship Content, ad creative, UGC, avatar
0+ Variations per concept From one signed-off master
0h Brief to first cut On short-form Reels and Feed

The work, defined

Four lanes, one brand line.

A phone held in both hands, the screen filled with an Instagram Feed of a brand grid in warm editorial tones, the bottom navigation bar of the Instagram app visible.
Content lane

Lane

Content. The organic feed.

The posts a brand publishes itself, on Feed, Reels and Stories, made to the standard of the paid work.

Organic is where a lot of brands get lazy. A few reposts, a product photo stretched to fit wherever it lands. We treat it as real production instead. Reels are built to survive the first second. Feed posts match the brand book instead of fighting it. Stories run on a weekly rhythm, not whenever someone on the team remembers.

A creative director signs off every piece, and the retoucher who finishes a hero campaign finishes the Tuesday Story too. That is how the volume climbs without the brand quietly drifting.

In scope

  • Feed posts
  • Reels
  • Stories
  • Carousels
  • Shop content
  • Threads posts
  • Brand-book grids
  • Always-on calendar
A wide monitor showing the Meta Ads Manager creative library, a grid of Instagram Reels and Facebook Feed ad variants lined up in the placement preview panel.
Ad creative lane

Lane

Ad creative. Built for Advantage+.

Paid creative, made in the volume Meta's ad system actually rewards.

Media buyers learn this fast: Advantage+ gets smarter the more creative you give it. Five variants is starvation. Fifty gives the system enough to work with. So we build to the exact placement set the media team is buying, in every ratio and length the auction will take, and we name the files so the reporting still reads clearly a month later.

Conversion ads, catalog ads, hook-tested Reels, lead-gen frames: all of it gets the same studio finish. The fiftieth variant should still look like the campaign, not a tired copy of it.

In scope

  • Advantage+ Shopping
  • Advantage+ Creative
  • Dynamic creative
  • Catalog ads
  • Hook A/B testing
  • Conversion Reels
  • Lead-gen frames
  • Retargeting variants
A phone screen showing an Instagram Reels frame of a creator filming a haul in a sunlit bedroom, the vertical Reels interface with caption overlay and like-share rail visible.
UGC lane

Lane

UGC. The creator look, made in-house.

Reels and Stories that feel shot by a creator, minus the casting calls and the rights paperwork.

Hauls, unboxings, get-ready-with-me clips, day-in-the-life, founders talking straight to camera, reaction Reels. The handheld framing, the slightly rough edit, the talking-to-a-friend tone. We work from a proper creator brief and finish in the studio, so the brand owns the master and the usage rights the moment the file lands.

And there is a lot of it. Thirty cuts for one launch. Ten fresh hooks a week on an always-on account. Separate edits for separate markets. The first cut is genuinely expensive. By the thirtieth, the cost barely shows up.

In scope

  • Hauls
  • Unboxing
  • Testimonials
  • GRWM Reels
  • Day-in-the-life
  • Founder POV
  • Reaction edits
  • Always-on UGC
A phone screen showing an Instagram Reels frame of an AI avatar presenter speaking to camera, captions and the music label visible in the Reels interface.
Avatar lane

Lane

Avatar. A spokesperson you own.

A presenter the brand owns, who only ever works for you, in whatever language a market needs.

This is the newest lane, and clients tend to be skeptical until they watch one. We build and train an avatar the brand owns outright: a digital twin of the founder, a brand spokesperson, a product expert, a different face for each market. It presents in Reels, talks through Stories, narrates carousels and hosts the shopping clips.

The lip-sync holds up close. The look stays on brand. And since the brand owns the model, refreshing the message next quarter no longer means booking a shoot, and taking it into a new language no longer means recasting.

In scope

  • Founder twin
  • Brand spokespeople
  • Product expert
  • Multi-language Reels
  • Localized casts
  • Shopping hosts
  • Story narration
  • Always-on avatar feed

Contact sheet

Selected frames.

A handful of stills from recent Meta work, across all four lanes. Each one was made for the exact surface it runs on, not resized to fit.

A vertical phone held in soft window light, the screen filled with an Instagram Feed grid of nine skincare frames in warm sand and ceramic tones.
Organic · IG Feed
A phone screen showing a paused Instagram Reels frame of a model in a camel linen coat, the sponsored label and call-to-action button visible in the lower interface.
Ad creative · Reels
A laptop screen showing the Meta Ads Manager carousel preview, three espresso lifestyle frames lined up in a Facebook ad placement.
Ad creative · FB carousel
A phone held vertically, the screen displaying an Instagram Stories frame of a creator unboxing a cream leather handbag, the poll sticker visible at the bottom of the interface.
UGC · IG Stories
A phone screen showing an Instagram Reels frame of an AI avatar spokesperson speaking to camera in neutral knitwear, captions and the like-comment-share rail visible in the interface.
Avatar · Reels
A producer at a wide reference monitor showing the Meta Ads Manager creative library, four columns of Instagram and Facebook ad variants tagged Content, Ads, UGC and Avatar.
A close cinematic detail of a hand holding a phone vertically against a soft cream background, the screen filled with an Instagram Reels frame including the side rail and bottom navigation of the Reels interface.
1 brief Four lanes, every placement, every market

Partnership

Authored creative, AI volume.

The brands pulling ahead on Meta right now are not the ones with the biggest tool subscription. They are the ones who kept their creative process intact and put AI to work inside it.

That gap is where we sit. On one side, directors, retouchers and colorists. On the other, the AI engineers and the model-training pipeline. They share a room, which is why the fiftieth variant gets signed off as carefully as the first.

  • Private GPU infra
  • NDA & DPA
  • EU AI Act
  • Data sovereignty

Everything runs on our own infrastructure. Hosting sits in mainland China, Hong Kong, the EU or the US, wherever your data rules point. The models we train on your brand belong to you, and you can take them along if the relationship ever ends.

Some clients hand us the whole Meta operation. Others just want the avatar lane. Both are fine by us.

How a Meta campaign runs

One brief,
every placement.

Every lane runs through the same five steps. The format changes from one lane to the next. The process under it does not, and most of what decides whether the work lands happens early, well before launch day.

The first two steps decide the campaign. Everything after is execution.

A creative director and a brand lead at a studio table, a laptop between them showing the Meta Business Suite planner alongside printed Instagram Feed and Reels screenshots.
Where it is won

Discovery and brief.

One working session. We pin down the goal, the audience, which Meta surfaces are in play, what the brand stands for and what it will not do. You leave with a one-page brief and a map of every asset, sorted by placement and by lane.

A storyboard wall with four columns of frame sketches labeled Content, Ads, UGC and Avatar, each column anchored by a printed Instagram Reels phone mock.
Where it is won

Creative direction across the four lanes.

References go on the wall, the tone gets named, the shot list takes shape, and we pick the AI and avatar models that suit each lane. Content, ad creative, UGC and avatar each get their own treatment. This is the step that makes a campaign yours and not a template.

A motion designer at a calibrated workstation, the main monitor showing a single Instagram Reels hero frame, the side panel showing the Meta Ads Manager creative library grid of variants.
The rest is execution

AIGC generation and authored finish.

Now the volume gets made, lane by lane, surface by surface. Nothing reaches a media plan until it has been through the retouch bench and the brand check.

A media buyer at a daylit studio desk, the calibrated monitor showing the Meta Ads Manager campaign dashboard with Advantage+ Shopping placements live.
The rest is execution

Launch. Per-placement, per-market.

Files go to the media team in the formats Meta actually serves: the right ratios, the right durations, the right names. The naming matters more than it sounds. It is what keeps the reporting readable once the campaign is live.

A colorist at a calibrated grading suite, the main reference monitor showing a warm Instagram Reels frame paused on a fashion still, the Reels interface elements visible at the screen edges.
The rest is execution

Adapt. Variants, refresh, season.

Once the hero is approved, new variants come fast: a new audience, a different market, a seasonal swap. The original brief still holds. You are adding to it, not starting over.

Four lanes of work. Organic content for Feed, Reels, Stories, carousels, Shop and Threads. Paid ad creative built for Advantage+ Shopping and Advantage+ Creative. Creator-style UGC for Reels and Stories, made in volume. And avatar presenters the brand owns, for Reels, Stories and shopping clips. They share one creative direction and one finishing pass, so a brand can hire a single lane or all four and the work still matches.

Booking a creator means buying their time, their schedule and a usage window that eventually runs out. Our UGC lane works the other way around. You brief the look, we build and finish it in the studio, and the brand owns the master from day one. No casting calls, no renewal emails. The economics shift too: the first cut takes real work, and the tenth costs almost nothing.

We build and train a presenter the brand owns: a digital twin of the founder, a brand spokesperson, a product expert, or a separate face for each market. It speaks to camera in Reels, narrates Stories and hosts shopping clips. The lip-sync holds up at close range, and because the model belongs to you, the same presenter can run in every language Meta supports without booking a single shoot.

We price by project, and usually by lane, so a brand can start with one and add the others later. What it costs depends on how many surfaces are in scope, how much volume the media plan needs, and whether we are training new brand or avatar models from scratch. Send a brief and a scope and a quote come back, with no obligation to go ahead.

Yes, and volume is where this model earns its keep. One hero shoot or AI sprint produces the master. After that, variants for new markets and audiences land within days. The first variant is the expensive one. By the fiftieth, the cost per cut is close to nothing, and the brand models we train keep all of them on-brand.

The hero concept gets signed off once, during the direction step. From there, every variant in every lane goes through the same retouch, the same color grade and the same brand-safety check. That shared finish is the reason content, ad creative, UGC and avatar read as one campaign instead of four that happen to share a logo.

For a brand we already know, a short-form asset can go from brief to first cut in 24 to 72 hours. A new brand or a new product needs a one-time setup first, to lock the treatment and train the models. After that, a weekly drop at production quality is a comfortable pace.

Yes. We build the ad creative lane around whatever placement set the media team is buying, Advantage+ Shopping and Advantage+ Creative included. The variants come in the format range dynamic creative needs, and they are named so the reporting still makes sense once everything is live.

Every file goes through a studio finish: dodge and burn, grain, a little chromatic aberration, a color grade in Lightroom or Capture One. Our image style guide names the usual giveaways, the poreless skin, the identical bokeh, the jewelry that melts into a hand, the text that is almost but not quite words. A person checks the final frame against that list before it ships. That last pass is what separates an AI image from a campaign image.

Yes. A good share of our Meta work ships under agency brands, with full white-label delivery and a confidentiality agreement in place. The agency keeps the client relationship. We supply the production capacity behind it.

You do. Every finished asset, every master file, and any custom model we train on your brand or your avatar belongs to you. Commercial rights for the AI outputs run through enterprise tiers that grant commercial use. The Copyright and AI guide covers the legal detail.

Try us

Send the Meta brief.
Back in 48 hours.

You get a recommendation for each placement, a rough scope and timeline, and a couple of sample Reels or Feed frames, made for free, so you can see how we think before any money is on the table.