Short Video Content at scale.

Clients on the work we've shipped over the last two years are landing at roughly 70% lower cost per finished asset than they were spending before. Beyond that, we won't quote a number on a webpage because we'd be lying if we did. A one-week single-platform batch sits at a different order of magnitude from a 200-variant always-on program across six markets. Single-platform pilot batches generally cost less than a single traditional shoot day. Multi-market always-on programs run at retainer scale comparable to mid-sized agency relationships. We quote firm after the first call.

One week for a first batch on a single platform. Two to three weeks for a multi-platform launch with localized variants. Faster on an extension of an existing creative system. Always-on programs ship weekly once the system is built.

Most engagements kick off within a week of the signed brief. Always-on programs that need a custom brand-model layer take a little longer, figure two to three weeks for the training, then a weekly cadence after.

Project-based for one-off batches. Monthly retainer for always-on volume. Quarterly advance billing for retainer clients. The first-call conversation establishes scope and gets us to a firm number inside a day or two.

Three per concept. Most projects close inside two. Variant work is iterative by design and runs on the retainer rather than the project quote.

Brief and creative spec. Creative direction (the step that matters most). AI exploration with model selection mapped to shot type. Refinement and platform prep including safe-zone audit, captions, provenance metadata and grain pass. Variant scale and weekly iteration based on what is winning the auction.

If you need a one-off hero film with no follow-up, we're not the cheapest option in town. If your in-house team handles the variant grind and you just want a single hand on keyboards, same. We're built for volume, for always-on programs, for work that has to translate across five markets and three platforms. Single-asset jobs we'll quote. You should know upfront we're rarely the lowest bidder on those.

Optional. Most clients hand assets to their existing media team. If you don't have one, we run distribution across TikTok Ads Manager, Meta, YouTube, Douyin Qianchuan and Xiaohongshu Juguang. Setup in week one, optimization weekly, full reporting monthly.

Brand guidelines if you have them. Product details, hero footage, photography, claims you can substantiate, regulatory copy by market. Platform list and target placements. Reference creative you like or want to avoid. Past campaign data if it exists.

Creative directors from platform-native shops lead every project. Editors and motion designers with social-first backgrounds handle the cut. AI specialists handle production volume. Color, audio cleanup and platform prep run by people who've shipped on the platform. No junior teams running the brief alone.

Like you. We train our models on your existing brand assets so the output stays inside your visual system. The biggest risk in AI-led creative is sameness, and we treat avoiding it as the core of the job. The post-production craft we run on every cut, from shot match through grain pass, is what separates work that holds up at scale from work that telegraphs the model it came from.

Both. Some campaigns need AI presenters for speed and scale across markets. Others need real creators for trust signals and platform credibility. Spark Ads whitelisting is default on most TikTok accounts we run. For Xiaohongshu we work the KOC seeding model rather than chasing top-tier KOLs.

We handle them. China's CAC Labeling Rules took effect September 1, 2025 with non-compliant content removed inside 90 minutes. The EU AI Act's Article 50 transparency provisions become fully applicable August 2, 2026, with penalties up to 6% of global annual turnover. California's SB 942 lands in the same window. We embed C2PA Content Credentials, apply SynthID where the model supports it, configure platform-level AI toggles by default, and deliver compliance documentation with the handover.

Both. Our production team is based in Shanghai, which means Douyin, Xiaohongshu, Kuaishou and Bilibili are first-language platforms for us. For beauty and cosmetics brands working into China, we also handle copy review against CSAR (China's Cosmetic Supervision and Administration Regulation) on efficacy claims, since non-compliant content gets removed inside 90 minutes.

We work around them. Current models ship with warped hands, identity drift, product labels that morph mid-rotation, "rubber world" physics, fine-detail flicker. We match the model to the shot type so we are not asking a cinematic model to do physics work, and we run a refinement pass before delivery. Brands that ship raw model output without that pass are the ones writing the "AI slop" press cycle a year later.

Platform-ready. Native aspect ratios, captions burned in, sound mixed for in-app playback, cover frames optimized, file naming and metadata matched to the media team's account structure, provenance credentials embedded, light grain pass applied so the file survives platform compression cleanly.

Production team in Shanghai, creative direction split between Shanghai and partner networks in Europe and North America. We've delivered short-form video into the US, EU, UK, Middle East, Latin America and APAC. Local-language work is staffed in-region where regulatory copy or cultural codes demand it.

Yes. Send us one brief. Inside one week you get five hook directions cut against your actual product and target platform. No retainer, no commitment. The work is yours either way.