Brand Identity Design.

Six to ten weeks for a full identity from strategy to delivered system. Three to four weeks for a focused refresh. Faster on a sub-brand extension. Most agencies quote eight to sixteen weeks for the same scope, and global consultancies routinely run six to twelve months on enterprise rebrands. The compression is real, but it comes from AI making the production fast, not from skipping the thinking.

Different model. Heritage consultancies sell deep, partner-led engagements that often run two quarters or more. The output is excellent and the price reflects it. We sell faster, more production-heavy work: art-director-led creative direction plus AI-driven exploration and rollout that traditional studios cannot match without doubling headcount. If you want a brand book that wins design awards and you have nine months, hire one of them. If you want a system that ships, plus a team that can produce six months of campaign assets through it, we are a better fit.

Three situations. A one-week logo for an internal project is over-engineered for us. A category-defining transformation that needs six months of stakeholder workshops and CEO-level positioning work probably needs a strategy consultancy instead. And if AI in the creative process is a non-starter for your team, we will not be a fit, because AI sits in our production layer.

Yes. Every editable master file (Figma, Illustrator, InDesign, the brand-trained image model) gets handed over at the end of the project. There is no licensing trap where you would lose access if you stopped working with us. The system is yours.

That is most of our work, actually. Full rebrand is the smaller share of identity projects we run, and the rebrands that sever continuity of equity are the ones that tend to fail. More often it is a refresh: tighter logo system, modernised type, evolved colour, new imagery direction, and a brand book someone will actually open. Evolution usually beats starting over.

Art directors from 4A agency backgrounds (Publicis, Ogilvy, WPP) lead creative direction. AI specialists handle the production scale. Strategy is run by people who have done brand work for the markets we are building for, not by junior teams reading a template. No outsourced hands on creative direction.

Like you. The AI handles volume. Art directors handle direction. The brand-trained image model is fine-tuned on the chosen visual direction, so output stays inside your system, and the work that lands in front of your customer was approved by a human who has been at this for more than a decade. AI sameness is a real issue in the market. The only defence is creative direction strong enough that the model amplifies your point of view instead of replacing it with whatever the model defaults to.

Yes. We brief Chinese naming in-house: phonetic, semantic, dialect screening, cultural fit, plus the CNIPA trademark search to catch the names already squatted on. This matters more than most foreign brands realise. Trademark squatters watch Xiaohongshu and Weibo for consumer-coined Chinese names of foreign brands and will register them faster than the brand can. We also build identity systems that flex across Western and CJK visual conventions without splitting in two.

You own the final deliverables, including the brand-trained image model. We document which models touched which assets so your legal team has a clear record. For the full position on copyright and AI, see our Copyright and AI guide .

Yes, and we increasingly default to it. Static-only marks are outdated for any brand shipping into app icons, video, AR layers or social-first contexts. We deliver responsive logo behaviour (full mark, simplified, icon, motion) plus the rules that govern when each appears.