AI Production / Video

Ten times the video, half the time.

The narrative arc is still everything.

The constraints that defined video production for decades just disappeared. Studio shoots that cost six figures, talent fees, location rentals: gone. The new question is not what we can afford, it is what we should create.

AIGC is the execution engine. Human vision stays irreplaceable. Creative directors design every shot. AIGC ships them across formats, languages and markets at the pace the channel demands.

Shanghai studio / Director-led storyboards, AIGC execution

A daylit edit-suite floor with a large calibrated monitor showing a paused master cut, vertical and square variations arranged in the timeline panel, warm window light from camera left and a single editor reviewing the work. Shanghai / Video floor

What just became possible

The constraints that
defined video, gone.

Production cost vanishes. Speed becomes strategy. Testing costs nothing. Abundance replaces constraints. The brands that build a video-first content engine compound an advantage their static-reliant competitors cannot copy.

What became possible

Create what was previously impossible.

Underwater product reveals. Zero-gravity demonstrations. Environments that do not exist. Talent in locations they have never visited. Every impossible creative idea is now a storyboard away from reality.

Test before invest

Test everything before investing anything.

Run five creative directions in parallel. Test them. Refine. Scale the winner. What used to require separate productions now happens at the same time, removing guesswork from creative strategy and from media spend.

Scale and speed

One concept, one thousand variations, at the speed of culture.

Hit the master story once, then ship it in 47 languages with lip-sync precision and 12 platform cuts. Trending topic Tuesday, branded response Wednesday. The marginal cost of the next variation approaches zero.

What we build for brands

Four lanes of video
production.

Short-form, e-commerce, brand and adaptation, all run inside the same studio with the same senior creative leads. The storyboard is human; the execution is AIGC.

A daylit edit suite frame with vertical short-form variations laid out in the timeline panel and a master cut paused on the main monitor, warm shadow grade.
Short-form social

Video lane

Short-form social video.

Platform-optimised content for TikTok, Reels and Shorts, with native pacing and rhythm.

Product demonstrations, unboxing experiences, lifestyle-driven brand storytelling and UGC-style adaptations. Each cut is built for the platform it will live on, not retrofitted from a master that was made for somewhere else.

Useful where the channel demands constant new creative and the team cannot afford to wait for a shoot every time a new angle is on the table.

In scope

  • TikTok / Reels / Shorts
  • Product demonstrations
  • Unboxing experiences
  • Lifestyle storytelling
  • UGC-style adaptations
  • Vertical-first edits
A daylit product video review with multiple PDP-ready angles arranged on a calibrated monitor and seasonal variants pinned beside it, lifted black point, real-photography grade.
E-commerce video

Video lane

E-commerce and retail video.

Product showcases with dynamic angles, demonstrations, tutorials and marketplace-ready content for global platforms.

Hero product video, feature demonstrations, installation walkthroughs and platform-specific assets for Amazon, Tmall and the rest of the global marketplace stack.

Useful for retailers and manufacturers shipping high volumes of product variations, where the PDP video and the marketplace tile carry the conversion weight.

In scope

  • Product showcases
  • Feature demonstrations
  • Tutorials
  • Amazon / Tmall ready
  • Seasonal adaptations
  • Promotional variants
A cinematic narrative-driven brand video paused on a large calibrated monitor with the master storyboard pinned along the wall to the right, warm shadow grade.
Brand & campaign

Video lane

Brand and campaign video.

Narrative-driven brand stories, concept testing and ambassador content, with multi-language lip-sync adaptation.

Concept visualisation through to finished master film. Multi-language adaptation with lip-sync, so the brand ambassador is recognisable in every market without re-shooting.

Useful for global campaigns where the master idea has to travel across languages and cultures while keeping the line that made it work in the first place.

In scope

  • Brand storytelling
  • Concept testing
  • Multi-language lip-sync
  • Ambassador content
  • Hero film
  • Director-led storyboard
A daylit edit-suite frame of an editor selecting key moments from a long-form master timeline and assembling them into short-form social cuts, warm shadow grade.
Long to short

Video lane

Long-form to short-form adaptation.

Intelligent editing that identifies key moments and assembles the social cuts automatically.

Multiple social cuts generated from a single master file, platform-specific formatting and seamless integration of brand elements and messaging.

Useful for maximising the ROI of existing video: the keynote that becomes the social series, the interview that becomes the always-on content engine, the launch film that keeps feeding the channel for the next two quarters.

In scope

  • Key-moment selection
  • Auto social cuts
  • Platform-specific formats
  • Brand element overlay
  • Master to feed
  • Always-on content
A wide view of the hubStudio Shanghai floor with editorial daylight, calibrated stations and master films paused on monitors along the central row.
Director-led Every shot designed before AIGC executes it

Why hubStudio

Production execution
no longer limits the vision.

Strategy first: target audience, key message, desired action. Then the storyboard, shot by shot, with visual direction. Our creative directors define what viewers see, feel and remember. No AI makes these decisions.

The same product in ten different room styles. A brand ambassador in Paris, Tokyo and New York without travel. A winter campaign reshot for the summer season. The storyboard process stays the same; the execution becomes infinitely more flexible and affordable.

Video is no longer the last resort. It is the first answer.

  • Senior creative direction
  • Lip-sync localisation
  • Private hosting
  • NDA in place

AI video generation excels at creating scalable, cost-effective content for digital platforms, product demonstrations and social. Traditional production remains ideal for complex narratives that require actors, elaborate sets or specific cinematographic technique. AI generation offers unmatched speed and versatility for most brand video needs.

Product showcases, social content, e-commerce video, brand storytelling, explainer content and adaptations perform exceptionally well. AI generation is particularly powerful for creating multiple variations, platform-specific formats and localised content at scale.

Simple video content can be generated within 24 to 48 hours. Complex projects requiring custom training or extensive post-production typically take 3 to 5 days. That is a significant time advantage over traditional video production, which often takes weeks or months.

Both. We can work with footage of real people (actors, brand ambassadors, employees) and enhance it with AI, or create entirely AI-generated characters and spokespersons. We also specialise in lip-sync technology for multi-language adaptation of existing content.

Strict data privacy protocols. All client data is processed on private servers, never shared with public AI models, and prompts are anonymised. We can deploy dedicated servers in your preferred geography and provide detailed data-handling agreements.

Training covers video-specific AI tools (Wan, Veo, Flux, Suno), motion-prompt engineering, video workflow architecture, platform optimisation and hands-on workshops. Beginner and advanced levels are available; participants leave with practical video assets and reusable workflows.

All major platforms including Instagram, TikTok, YouTube, LinkedIn and Facebook, plus e-commerce platforms such as Amazon and Tmall. Square, vertical, horizontal and custom aspect ratios as needed.

Custom AI models trained on your brand visual identity, colour palette, typography and style guidelines. Creative directors oversee every project to ensure brand consistency, and the QC process verifies that every video aligns with the brand standard before delivery.

Yes. Intelligent AI editing identifies key moments, creates multiple social cuts from the master and formats them for different platforms automatically. Particularly valuable for maximising the ROI of existing video content.

Comprehensive audio: AI-generated background music, sound effects, voiceovers in multiple languages and text-to-speech. All audio content is cleared for commercial use and can be customised to match the brand audio identity.

Yes, with proper licensing and compliance considerations. We ensure all generated content meets platform requirements and provide guidance on usage rights. The video is designed for multi-channel deployment across paid, social, web and e-commerce.

Pricing depends on video complexity, length, customisation and volume. Simple social video starts at a different price point than complex brand narrative that requires custom training. We provide detailed quotes based on your specific project scope and deliverables.

Build with us

Shoot less.
Ship more.

Send a storyboard, a master film or just the campaign you keep wanting to extend. A senior lead reads it inside two working days and replies with a phased plan, a cost shape and an honest read on which lane starts first.