The constraints that defined video production for decades
just disappeared. Studio shoots that cost six figures, talent
fees, location rentals: gone. The new question is not what
we can afford, it is what we should create.
AIGC is the execution engine. Human vision stays
irreplaceable. Creative directors design every shot. AIGC
ships them across formats, languages and markets at the
pace the channel demands.
Shanghai studio / Director-led storyboards, AIGC execution
Shanghai / Video floor
What just became possible
The constraints that defined video, gone.
Production cost vanishes. Speed becomes strategy. Testing
costs nothing. Abundance replaces constraints. The brands
that build a video-first content engine compound an
advantage their static-reliant competitors cannot copy.
What became possible
Create what was previously impossible.
Underwater product reveals. Zero-gravity demonstrations. Environments that do not exist. Talent in locations they have never visited. Every impossible creative idea is now a storyboard away from reality.
Test before invest
Test everything before investing anything.
Run five creative directions in parallel. Test them. Refine. Scale the winner. What used to require separate productions now happens at the same time, removing guesswork from creative strategy and from media spend.
Scale and speed
One concept, one thousand variations, at the speed of culture.
Hit the master story once, then ship it in 47 languages with lip-sync precision and 12 platform cuts. Trending topic Tuesday, branded response Wednesday. The marginal cost of the next variation approaches zero.
What we build for brands
Four lanes of video production.
Short-form, e-commerce, brand and adaptation, all run inside
the same studio with the same senior creative leads. The
storyboard is human; the execution is AIGC.
Short-form social
Video lane
Short-form social video.
Platform-optimised content for TikTok, Reels and Shorts, with native pacing and rhythm.
Product demonstrations, unboxing experiences, lifestyle-driven brand storytelling and UGC-style adaptations. Each cut is built for the platform it will live on, not retrofitted from a master that was made for somewhere else.
Useful where the channel demands constant new creative and the team cannot afford to wait for a shoot every time a new angle is on the table.
In scope
TikTok / Reels / Shorts
Product demonstrations
Unboxing experiences
Lifestyle storytelling
UGC-style adaptations
Vertical-first edits
E-commerce video
Video lane
E-commerce and retail video.
Product showcases with dynamic angles, demonstrations, tutorials and marketplace-ready content for global platforms.
Hero product video, feature demonstrations, installation walkthroughs and platform-specific assets for Amazon, Tmall and the rest of the global marketplace stack.
Useful for retailers and manufacturers shipping high volumes of product variations, where the PDP video and the marketplace tile carry the conversion weight.
In scope
Product showcases
Feature demonstrations
Tutorials
Amazon / Tmall ready
Seasonal adaptations
Promotional variants
Brand & campaign
Video lane
Brand and campaign video.
Narrative-driven brand stories, concept testing and ambassador content, with multi-language lip-sync adaptation.
Concept visualisation through to finished master film. Multi-language adaptation with lip-sync, so the brand ambassador is recognisable in every market without re-shooting.
Useful for global campaigns where the master idea has to travel across languages and cultures while keeping the line that made it work in the first place.
In scope
Brand storytelling
Concept testing
Multi-language lip-sync
Ambassador content
Hero film
Director-led storyboard
Long to short
Video lane
Long-form to short-form adaptation.
Intelligent editing that identifies key moments and assembles the social cuts automatically.
Multiple social cuts generated from a single master file, platform-specific formatting and seamless integration of brand elements and messaging.
Useful for maximising the ROI of existing video: the keynote that becomes the social series, the interview that becomes the always-on content engine, the launch film that keeps feeding the channel for the next two quarters.
In scope
Key-moment selection
Auto social cuts
Platform-specific formats
Brand element overlay
Master to feed
Always-on content
Director-ledEvery shot designed before AIGC executes it
Why hubStudio
Production execution no longer limits the vision.
Strategy first: target audience, key message, desired action.
Then the storyboard, shot by shot, with visual direction. Our
creative directors define what viewers see, feel and remember.
No AI makes these decisions.
The same product in ten different room styles. A brand
ambassador in Paris, Tokyo and New York without travel. A
winter campaign reshot for the summer season. The storyboard
process stays the same; the execution becomes infinitely
more flexible and affordable.
Video is no longer the last resort. It is the first answer.
Senior creative direction
Lip-sync localisation
Private hosting
NDA in place
AI video generation excels at creating scalable, cost-effective content for digital platforms, product demonstrations and social. Traditional production remains ideal for complex narratives that require actors, elaborate sets or specific cinematographic technique. AI generation offers unmatched speed and versatility for most brand video needs.
Product showcases, social content, e-commerce video, brand storytelling, explainer content and adaptations perform exceptionally well. AI generation is particularly powerful for creating multiple variations, platform-specific formats and localised content at scale.
Simple video content can be generated within 24 to 48 hours. Complex projects requiring custom training or extensive post-production typically take 3 to 5 days. That is a significant time advantage over traditional video production, which often takes weeks or months.
Both. We can work with footage of real people (actors, brand ambassadors, employees) and enhance it with AI, or create entirely AI-generated characters and spokespersons. We also specialise in lip-sync technology for multi-language adaptation of existing content.
Strict data privacy protocols. All client data is processed on private servers, never shared with public AI models, and prompts are anonymised. We can deploy dedicated servers in your preferred geography and provide detailed data-handling agreements.
Training covers video-specific AI tools (Wan, Veo, Flux, Suno), motion-prompt engineering, video workflow architecture, platform optimisation and hands-on workshops. Beginner and advanced levels are available; participants leave with practical video assets and reusable workflows.
All major platforms including Instagram, TikTok, YouTube, LinkedIn and Facebook, plus e-commerce platforms such as Amazon and Tmall. Square, vertical, horizontal and custom aspect ratios as needed.
Custom AI models trained on your brand visual identity, colour palette, typography and style guidelines. Creative directors oversee every project to ensure brand consistency, and the QC process verifies that every video aligns with the brand standard before delivery.
Yes. Intelligent AI editing identifies key moments, creates multiple social cuts from the master and formats them for different platforms automatically. Particularly valuable for maximising the ROI of existing video content.
Comprehensive audio: AI-generated background music, sound effects, voiceovers in multiple languages and text-to-speech. All audio content is cleared for commercial use and can be customised to match the brand audio identity.
Yes, with proper licensing and compliance considerations. We ensure all generated content meets platform requirements and provide guidance on usage rights. The video is designed for multi-channel deployment across paid, social, web and e-commerce.
Pricing depends on video complexity, length, customisation and volume. Simple social video starts at a different price point than complex brand narrative that requires custom training. We provide detailed quotes based on your specific project scope and deliverables.
Build with us
Shoot less. Ship more.
Send a storyboard, a master film or just the campaign you keep
wanting to extend. A senior lead reads it inside two working
days and replies with a phased plan, a cost shape and an
honest read on which lane starts first.