Four lanes, one Weibo brief. AIGC, in scale.

Four lanes, one studio. Content is the organic feed: short posts, the nine-image grid, long Weibo and video. Ad creative is the paid side: Fan Tong in-feed, open-screen splash, Fan Headlines and search, all built for the Weibo ad platform. Topic is the visual kit behind a Hot Search or hashtag campaign. Avatar is the synthetic presenters, owned by your brand, for Weibo video. All four share one creative direction and one finishing pass, which is why the long tail looks like the hero.

Native Mandarin writers who use Weibo themselves and post on it every week, not translators working off an English document. A Weibo post is written for the scroll from the first character: an opening that survives the feed, a grid composed as a set, a caption that fits the platform’s rhythm. The English brief sets the strategy. The post is written in Chinese, for a Chinese reader.

It covers the creative kit behind a trending push: the topic-page banner, the hashtag lockup, the pinned hero post, and a seeding kit of on-brand posts in a range of voices. It doesn’t cover the media booking. We build the assets and time them for Hot Search; whoever runs your account places the paid promotion and briefs the creators. Plenty of brands want exactly that split.

Yes, and volume is really the point here. One hero shoot or one AIGC sprint produces the master, and the variants land per audience and per city inside days. What costs money is the first variant; by the fiftieth you’re basically getting them for free. LoRA models trained on your brand keep every frame and every grid on-brand.

The hero concept is signed off once, in the direction step. After that, every variant in every lane runs the same retouch pass, the same color grade and the same brand-safety check. The studio is the thing that keeps feed content, ad creative, topic kits and avatar video reading as one campaign instead of four that drifted apart.

Short-form work for an existing brand runs 24 to 72 hours, brief to first cut. A new brand or a new product needs a one-time onboarding to lock the treatment, the LoRA models and the avatar; after that, a weekly drop at production-grade quality is the normal tempo. When Hot Search demands it, a reactive piece can turn around inside a day.

Pricing follows the lanes you take, the volume per month and whether avatar work is in scope. Most engagements run as a monthly retainer across one or more lanes, with project rates for one-off campaigns. Send the brief and a scope outline with an indicative cost comes back inside 48 hours, before anything is committed.

Every output goes through a studio retouch pass: dodge and burn, a grain pass, slight chromatic aberration, a color grade in Lightroom or Capture One. Our image style guide lists the tells we hunt for: poreless skin, identical bokeh, melted product detail, text that is almost a word. A human signs off the final file before any media plan or posting calendar sees it. That pass is the gap between an AI image and a campaign image.

Yes. A good share of our Weibo work runs under agency brands, white-label, with the collaboration kept confidential. The agency holds the relationship and the client conversation. We supply the production capacity behind it.

You do: every finished asset, every master, and any LoRA, fine-tuned or avatar model trained on your IP. Commercial-use rights for AIGC outputs run through enterprise tiers that grant commercial use. For the full legal detail, see our Copyright and AI guide .