Platform / LinkedIn

Four lanes, one LinkedIn brief. AIGC, in scale.

Content. Ad creative. Thought leadership. Avatar.

We make four kinds of work for LinkedIn. There is the organic content for the company page, the paid creative for Campaign Manager, the thought leadership written in a founder's own voice, and the avatar presenters who carry native video. Your brand owns all of it.

One brief covers everything. The direction gets signed off once. After that the variants follow, one market at a time. It is AIGC run inside a real production company, not in place of one.

Hong Kong + Shanghai / LinkedIn-native creative under one director

A close editorial portrait of a hand holding a phone in warm rim light, the phone screen filled with a LinkedIn feed post including the reaction bar and comment count of the post interface. Platform work / LinkedIn

Why it matters

What we ship
into LinkedIn.

Four lanes, and we run every one of them. Content is the company page itself: feed posts, document carousels, polls, the newsletter. Ad creative is everything built for Campaign Manager, Sponsored Content through to Conversation and Dynamic Ads. Thought leadership means ghostwriting for the people whose names sit on the posts. The avatar lane puts a presenter on camera, so the brand can ship video without booking a shoot.

One creative direction runs across all four. The same people who finish the hero also finish the hundredth variant, which is why the small stuff still looks like the campaign and not a watered-down copy of it.

A wide editorial shot of two designers at a daylit studio table, four laptop screens lined up showing the LinkedIn company-page feed, a LinkedIn document carousel, the LinkedIn Campaign Manager creative library and a LinkedIn personal-profile post, one per service lane.
Four lanes, one creative direction

One brief feeds all four lanes. Content, ad creative, thought leadership, avatar, all finished by the same hands, with fifty-odd variants off a single concept and a first cut back in about two days on organic work.

0 Lanes we ship Content, ad creative, thought leadership, avatar
0+ Variations per concept From one signed-off master
0h Brief to first cut On feed posts and document carousels

The work, defined

Four lanes, one brand line.

A laptop screen filled with a LinkedIn company-page feed, a brand post with a wide editorial image at the top and the reaction bar beneath, the LinkedIn left-rail navigation visible alongside it.
Content surface

Surface

Content. Company page, carousels and video.

Editorial-grade organic content for every LinkedIn surface, written and produced by the studio.

We plan, write, and produce the organic side of a LinkedIn presence. Feed posts that sound like the brand instead of a press release. Document carousels people swipe to the end. Native video built to survive the first three seconds. Polls worth answering, and a newsletter that shows up on schedule. Every format gets its own structure. None of it is one announcement reskinned five ways.

An editor signs off every piece. The same designer who built the campaign builds the posts, and everything ships in the formats LinkedIn serves. The calendar stays full. The brand keeps sounding like itself.

In scope

  • Feed posts
  • Document carousels
  • Native video
  • Polls
  • Newsletter editions
  • Event promo
  • Company page banners
  • Always-on calendar
A wide monitor showing the LinkedIn Campaign Manager creative library, a grid of Sponsored Content single-image, carousel and video ad variants lined up in the placement preview panel.
Ad creative surface

Surface

Ad creative. Built for Campaign Manager.

Performance creative produced at the volume LinkedIn buying wants to test.

Sponsored Content, Conversation Ads, Dynamic Ads, Lead Gen Forms. Each one rewards a wider creative set than most B2B teams ever bother to ship. We build paid creative around whatever format mix the media plan is buying. Single image, carousel, document, and video for the feed. Message and conversation creative for the inbox. Dynamic frames that adjust to a member's profile.

Hook tests, audience-specific cuts, file names your reporting can still read three months later: all of it runs through the same studio pass. The point is simple. A twenty-ad test should be twenty real ads, not one hero and nineteen pieces of filler.

In scope

  • Sponsored Content
  • Conversation Ads
  • Document ads
  • Video ads
  • Dynamic Ads
  • Lead-gen creative
  • Hook A/B testing
  • Retargeting variants
A phone screen showing a LinkedIn personal-profile feed, a long-form text post under a head-and-shoulders profile photo, the reaction count and comment thread visible below the post.
Thought leadership surface

Surface

Thought leadership. Written in a founder's voice.

Executive content that sounds like the person whose name is on it, not the company account.

On LinkedIn, the posts that travel carry a person's name, not a logo. We ghostwrite for founders and executives, soup to nuts. Opinion posts on where the category is going. Document essays that take a side. Quick takes on the week's news. Scripts for the short videos. It all starts from a real working session with the executive, so the writing sounds like them and not like a leadership-quote generator.

When a post earns it, we turn it into a Thought Leader Ad. The personal post then runs as paid, still under the executive's name. The voice you build on the profile is the voice that shows up in the media plan.

In scope

  • Founder POV posts
  • Executive ghostwriting
  • Thought Leader Ads
  • Document essays
  • News commentary
  • Newsletter columns
  • Profile carousels
  • Conference takes
A laptop screen showing a LinkedIn native video post of an AI avatar presenter speaking to camera in business knitwear, captions and the video scrubber visible in the post interface.
Avatar surface

Surface

Avatar. Camera-ready, every week.

Brand-owned synthetic presenters that put a face on LinkedIn video without the calendar fight.

Video is the one most B2B brands on LinkedIn keep meaning to get to. The founder can't film every week. The crew is never free. So we build and train avatars the brand owns outright: a founder twin, a product expert, a full cast localized per market. They present in native video posts. They host clips from webinars and events. They narrate the explainers and deliver the weekly take.

The lip-sync is tight. The look stays inside the brand book. One avatar speaks every language your buyers do, so there's no reshoot when the script changes and no recasting when you open a new market. The rights are yours, permanently.

In scope

  • Founder twin
  • Brand spokespeople
  • Product expert
  • Multi-language video
  • Webinar clips
  • Explainer hosts
  • Event recaps
  • Always-on avatar feed

Contact sheet

Selected frames.

Feed posts, document carousels, and Sponsored Content stills, all run through the studio pipeline. Every frame is authored work, cut to the surface it ships on.

A laptop screen filled with a LinkedIn Feed post, a wide editorial brand image above the post body, the like, celebrate, comment and repost reaction bar visible beneath it.
Organic · LinkedIn Feed
A laptop screen showing the LinkedIn Campaign Manager preview panel, a single-image Sponsored Content ad with the Promoted label and a call-to-action button in the placement frame.
Ad creative · Sponsored Content
A phone held vertically showing a LinkedIn document carousel paused mid-swipe, the page-dot indicator and swipe arrows visible along the bottom of the post.
Content · Document carousel
A phone screen showing a LinkedIn feed post boosted as a Thought Leader Ad, a head-and-shoulders profile photo with the author name and the Promoted by label above the post body.
Thought leadership · Thought Leader Ad
A laptop screen showing a LinkedIn native video post of an AI avatar presenter speaking to camera in business knitwear, the video scrubber and reaction bar visible in the post interface.
Avatar · Native video
A producer at a wide reference monitor showing the LinkedIn Campaign Manager creative library, four columns of LinkedIn ad and post variants tagged Content, Ads, Thought leadership and Avatar.
A close cinematic detail of a hand holding a phone vertically against a soft cream background, the screen filled with a LinkedIn feed post including the reaction bar and comment count of the post interface.
1 brief Four lanes, every placement, every market

Partnership

Authored creative, AI volume.

The B2B brands really building pipeline on LinkedIn right now are not the ones posting the most. They are the ones running an authored creative process with AIGC inside it.

We sit in the gap between the technical and the creative. On one side, editors, designers, and colorists. On the other, the AIGC engineers and the model-training pipeline. Every variant ships with the same discipline as the hero piece, because the same people sign it off.

  • Private GPU infra
  • NDA & DPA
  • EU AI Act
  • Data sovereignty

Everything runs on private infrastructure. Hosting sits in mainland China, Hong Kong, the EU, or the US, depending on where your data needs to live. The models we train on your brand are yours. If you ever leave, you take them with you.

We take on as much or as little of this as you want.

How a LinkedIn campaign runs

One brief,
every placement.

Feed posts, carousels, video, Sponsored Content. Four formats, one process behind them. The format changes every time out. The process behind it does not, and most of the result is settled in the direction step, well before launch.

The first two steps decide it. The rest is execution.

A creative director and a brand lead at a studio table, a laptop between them showing the LinkedIn Campaign Manager dashboard alongside printed LinkedIn feed and document carousel screenshots.
Where it is won

Discovery and brief.

One working session. We lock the goal, the buyer, which LinkedIn surfaces are in play, the brand truth, and the no-go zones. You walk out with a one-page brief and an asset map, broken down by placement and by lane.

A storyboard wall with four columns of frame sketches labeled Content, Ads, Thought leadership and Avatar, each column anchored by a printed LinkedIn feed post mock.
Where it is won

Creative direction across the four lanes.

We lock the visual references, set the tone, draft the post structures, and pick the AIGC and avatar models for each surface. Each lane gets its own treatment: content, ad creative, thought leadership, avatar. This is the step where a campaign turns into something only you could have run.

A designer at a calibrated workstation, the main monitor showing a single LinkedIn document carousel page, the side panel showing the LinkedIn Campaign Manager creative library grid of variants.
The rest is execution

AIGC generation and authored finish.

Now we generate, lane by lane, across the surfaces we agreed on. Every post, ad, and video goes through a studio edit and a brand check before it reaches a media plan or a content calendar.

A media buyer at a daylit studio desk, the calibrated monitor showing the LinkedIn Campaign Manager campaign dashboard with Sponsored Content placements live.
The rest is execution

Launch. Per-placement, per-market.

The assets go to your media and social teams in the formats LinkedIn actually serves. Names, aspect ratios, and durations are matched to Sponsored Content, Conversation Ads, and the organic placements. The file naming is built so the reporting still makes sense later.

An editor at a calibrated suite, the main reference monitor showing a LinkedIn native video post paused on a presenter frame, the LinkedIn post interface elements visible at the screen edges.
The rest is execution

Adapt. Variants, refresh, season.

Once the hero is signed off, the variants land within days. New audiences, new seniority levels, new industries, a new quarter. The brief does not change. The work just keeps building on itself.

Four lanes. Content is the organic company-page work: feed posts, document carousels, native video, polls, the newsletter. Ad creative is everything for Campaign Manager, from Sponsored Content through Conversation, Dynamic, and Lead Gen. Thought leadership is the executive ghostwriting, plus Thought Leader Ads when a post earns the spend. Avatar is the synthetic presenters who carry native video. One creative direction runs across all four, and one finishing pass, which is why the long tail still looks like the hero.

Content-lane work posts from the company page. Thought leadership posts from a person. We ghostwrite for founders and executives, and it always starts with a working session, so the opinion posts, the document essays, and the commentary sound like them instead of a leadership-quote template. When a post earns it, we build the matching Thought Leader Ad, and the personal post runs as paid under the executive's own name.

We build and train a synthetic presenter the brand owns: a founder twin, a product expert, or a whole cast localized per market. The avatar speaks to camera in native video posts, hosts clips from webinars and events, and narrates explainers. The brand gets weekly video, and the founder never has to book a shoot. The lip-sync is tight, the look stays inside the brand book, and one avatar covers every language your buyers speak.

Yes. One hero shoot or AIGC sprint produces the master. After that the variants land per audience and per market within days. The economics shift fast, too. The first variant costs real money. The fiftieth costs almost nothing. Models trained on your brand keep every frame on-brand.

The hero concept gets signed off once, back in the direction step. After that, every variant in every lane goes through the same edit pass, the same design system, the same brand-safety check. That studio layer is the reason content, ad creative, thought leadership, and avatar read as one campaign instead of four that happen to be running at the same time.

For an existing brand, organic LinkedIn work runs 24 to 72 hours from brief to first cut. A new brand, or a new positioning, needs a one-time onboarding first, to lock the treatment, the voice, and the avatar. Once that is done, weekly drops at production quality are the normal pace.

Yes. We brief the ad creative lane around whatever format mix your media team is buying. Sponsored Content in single image, carousel, document, and video. Conversation and Message Ads for the inbox. Dynamic Ads that pull from profile data. We produce the range of formats the testing plan calls for, and we name the files so the reporting stays readable.

Every output goes through a studio finishing pass. Copy is edited by hand. Layouts are set in the brand design system. Video gets graded, and any image gets retouched with grain and a real color grade. Our image style guide rules out the usual AI tells: poreless skin, identical bokeh, melted interface text, words that are almost but not quite words. A person reviews the final file before a media plan or a calendar ever sees it. That last pass is the difference between an AI asset and a campaign asset.

Yes. A good share of our LinkedIn work runs under agency brands, fully white-labeled and kept confidential. The agency keeps the client relationship and all the communication. We are the production capacity behind it.

You own all of it: the finished assets, the masters, and any LoRA, fine-tuned, or avatar models trained on your IP. Commercial-use rights for AIGC outputs run through enterprise tiers that grant commercial use. For the full legal picture, see our Copyright and AI guide .

Try us

Send the LinkedIn brief.
Back in 48 hours.

You will get a placement-by-placement recommendation, a scope outline, a rough timeline, and a few free feed posts or carousel frames, so you can see how we think before any budget is on the line.