The Studio
Who We Are
A content studio built for how brands actually work today
hubStudio makes content for brands, agencies, retailers and manufacturers whose production setup can't keep up with what marketing teams need now.
- Images
- Short video
- Ecommerce packs
- Social
- Campaign adaptations
From the founder
Our Vision
Traditional production is dying. Slowly, but it is dying. Too slow, too expensive, and honestly too complicated for the volume of assets brands need now.
The answer isn't to let AI do everything either. Pure AI content has a ceiling, and most brands have already hit it.
The future is hybrid. Real shoots for the core brand material, the moments that need a director, a model, a real product on a real set. AI for everything that comes after: variations, adaptations, localizations, the long tail of assets that used to eat budgets and timelines.
Not every shot needs a shoot. And not every brand story can be told by a prompt.
After 15 years inside Publicis working with some of the biggest advertisers in the world, I've seen what production used to be, and where it has to go. Hybrid works for luxury too, even in mature Western markets where craft and consistency matter most. The trick is knowing which 20% of the work needs a real set, and which 80% can be reimagined.
Hybrid production
What hybrid actually means
Take a footwear launch: twelve colorways, four markets. The old way is a full shoot per market, weeks of post, a budget the CFO dreads. The hybrid way is one strong shoot of the hero product, then AI for every color variant, market adaptation and e-commerce angle. Same quality, a fraction of the cost.
The real work is knowing which 20% to shoot and which 80% to build from there. That's where 15 years in the business counts.
20% Shoot for real
80% Build with AI
Inside hubStudio
What we are
A creative studio first. A technology company second.
Our team is senior art directors, designers, photographers and video directors who came up at large international agencies, both foreign and Chinese. We have engineers who actually know how to train models and build production pipelines, not just prompt their way through a brief.
We run our own GPU infrastructure, in China and outside. And we keep a full studio for real shooting, because hybrid only works if you can do both halves well.
Our team
One studio, every craft
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Creative Directors
They set the territory and own the idea. Every project starts here.
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Designers
Layout, type and brand systems, built to hold up across markets.
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Copywriters
The brand voice on the page, in the language each market speaks.
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Photographers
Real shoots, real light, for the core brand material.
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Videographers
Camera crews for the moments that need a set and a director.
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Video Production
Edit, grade and finish, from first cut to delivery.
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Motion Designers
Animation and motion graphics, where a frame needs to move.
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Retouchers
The final human pass: dodge, burn, grain, every AI tell stripped out.
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AI Production
Specialists who run the generation pipelines at studio scale.
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IT Engineers
They train the models and keep our own GPU infrastructure running.
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Producers
They hold the brief, the timeline and the budget together.
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Localization
Adapting copy and culture so nothing is lost between markets.
Production speed
China Speed
Our main hub is in China, and it's not by accident. China is where the fastest production in the world happens. Not because corners get cut. Because the domestic competition is brutal. Brands here expect work back in 48 hours that would take three weeks in Paris or New York.
A simple example. A retail client briefs us on a Friday afternoon for a Monday morning livestream. Fifteen lifestyle visuals, three product videos, full localization. Our China team runs two shifts through the weekend, and the work ships on time. Most studios outside of Asia would have asked for two weeks just to scope it.
When a campaign has to ship for a market launch, a flash sale, or a competitive response, our China team can work around the clock. We've built that muscle. Most studios outside Asia haven't.
Our Philippines hub adds English-first creative talent and strong post-production craft. Between the two hubs, clients get close to 24-hour coverage on bigger projects.
Languages
We speak your language
Literally. Our team works in English, French, Japanese, Spanish, German and Mandarin. That matters more than most people think. Briefs don't get lost in translation. Cultural references actually land. A French luxury house can brief us in French. A Japanese retailer can review copy in their own market's voice. Small things, but they add up over a year.
Who we work with
You're the right
client for us if
- You're launching dozens of product variations across markets, and you need every visual to look like it belongs to the same brand.
- You're spending six weeks on campaigns while competitors ship in days.
- You're testing three creative concepts when you should be testing 30.
- You're flying crews to eight markets for assets that could have been adapted from one good shoot.
- Your marketing team is drowning in daily content requests from sales, regional offices and retail partners, with no scalable way to answer them.
Sound familiar? You're not alone. There is a better way, and we've built it.
How we work
Creative first. The technology is the means, the work is the point.
Tech has to earn its place: if a model helps the work, we use it, if it doesn't, we don't. We try to be good partners to our team and to our clients, which mostly means putting our hand up when something isn't right, creatively or technically.
Our values
The values we live by
The work is the point. Creative Excellence
- Demonstrating our creative ability through breakthrough campaigns that set industry standards
- Making bold, informed creative decisions based on deep brand understanding and cultural insight
- Valuing artistic vision and storytelling craft to build inspiring partnerships with visionary brands
Tech earns its place. Tech Mastery
- Continuously mastering the latest AIGC models and techniques to stay ahead of the innovation curve
- Engineering custom AI workflows that push the boundaries of what's possible in content creation
- Sharing technical knowledge within our team to enhance collective capabilities and client outcomes
People are the asset. People First, Always
- We take care of our creative talent and tech specialists. Our people are our greatest asset
- Relationships are the foundation of everything we do with our team, clients, and creative community
- We are constructive collaborators, not destructive disruptors, giving respect to earn it
Hand up, every role. Relentless Ambition
- We put our hand up at every level and in every role, taking ownership of our craft and client success
- We are ambitious in pursuing new creative territories and breakthrough technological capabilities
- We trust our instincts. If something doesn't feel right creatively or technically, we speak up
Let's talk
Want to see what this looks like for your brand?
The fastest way is a 30-minute call. Bring a brief, or just a category you want to test. We'll come back with sample work tailored to it.
Not ready to talk yet? Browse our use cases to see how we've worked with brands in fashion, beauty, retail and consumer electronics.