From a single social post to a full campaign system: every format your brand needs, produced in days, not weeks.
Content & Social
Video & Motion
Commerce & Web
Strategy & Direction
Brand Identity
Sales & Communications
Who we work with, the consulting we run, and the platforms we produce for, matched to your market.
Clients
Consulting
Platforms
Brand
Who we are, how we work, and why brands move their content operation here.
All of The Studio →Perspectives, practical guides, and the legal ground rules for AI-native content.
Learn
Legal
Solutions / Training
Transform your brand's content production with cutting-edge AI technologies and human creativity, working in concert.
Most AI training stops at prompt syntax. The teams pulling ahead learn the whole loop: tooling, judgement, brand safety and the production pipeline that turns a generated frame into a campaign asset.
We train inside an active content studio, so the curriculum is the workflow we run every week. Cohorts leave with a portfolio of pieces they generated, the prompt library to repeat them and the workflow architecture to scale.
Shanghai / Training floor Why train
The buy-a-tool reflex stops at the demo. The brands compounding real content output have trained operators inside the workflow, and the training itself is what gets them there.
Beyond basic prompting
Most courses stop at typing a prompt. We teach the surrounding discipline: brief, generate, judge, retouch, brand-check, ship. The skill that compounds is the workflow around the tool, not the tool itself.
Competitive advantage
The teams compounding their output through AIGC are not the ones with the biggest stack. They are the ones with the trained operators. Train inside an active studio and your team ships campaign-grade work the week after class.
Future-proof skills
Models change every quarter. The underlying craft does not. The curriculum builds the visual judgement, prompt engineering and workflow architecture that survive each new release rather than getting rebuilt by it.
For whom
Four audiences, one curriculum. Each cohort is shaped to the role mix in the room, so the work tracks the way your team actually operates.
Brand professionals
Marketing, brand and content leads who commission AIGC work and own the output. Leave the cohort with the literacy to brief, review and approve.
Agency teams
Agencies adopting AIGC inside live client workflows. The training fits around an existing approval chain rather than replacing it.
Creative directors
Directors building an AI-fluent studio without losing the brand voice. The course foregrounds craft, judgement and the editorial pass models still skip.
Procurement & operations
Procurement, operations and finance teams writing the AIGC policy, picking vendors and setting the cost model. Built to give the non-creative side a real working knowledge.
What you will learn
Beginner builds fluency, advanced builds production capability. Most teams run both back to back; some pick the module that matches their current stage and grow into the other.
Curriculum module
Two days inside the studio. Real tools, real briefs, work that ships.
Fundamentals first: an intuition for diffusion models, prompt engineering, parameter optimisation, brand-safety guardrails and the legal frameworks every team now has to work inside. The theory is short, the workshop is long.
Then the tool tour: MidJourney, Gemini, ChatGPT-4o, Flux, Wan and Veo, with three real brand-case workshops running alongside. The cohort leaves with a motion module, a starter prompt library tuned to their brand voice and a portfolio of pieces they generated themselves.
In scope
Curriculum module
ComfyUI, ControlNet and Stable Diffusion treated as a production stack.
Node-based logic, sampling techniques, AnimateDiff for motion and high-resolution processing pipelines. The curriculum is the workflow itself, taught by the engineers who built and run hubStudio production every week.
Then the enterprise layer: character consistency at scale, scalable asset production, brand-voice fine-tuning, export optimisation and the integration patterns that connect AIGC into existing creative software, asset management and approval chains. Built for teams already shipping content and ready to industrialise it.
In scope
Who teaches
Former CEOs and creative directors from Publicis Commerce paired with the AIGC engineers who run hubStudio's production stack. Trainers who have shipped both sides of the table.
Years of brand and campaign work for global accounts, plus the current studio practice of generating, fine-tuning and deploying models for clients every week. The course material is whatever shipped that morning, not last year's deck.
The curriculum is customisable for beauty, automotive, luxury, food and beverage, technology. A preliminary consultation aligns the cohort with your category, your toolchain and the formats you already ship to.
Yes. The curriculum is shaped by sector: beauty, automotive, luxury, food and beverage, technology, with industry-specific case studies and a preliminary consultation that aligns the cohort with the work your team actually ships.
None. No advanced background is required, though basic familiarity with design software helps. The advanced module benefits from creative-workflow experience but is not gated on it.
Yes. Customised half-day and full-day sessions dive deep on the topics most relevant to your immediate needs and strategic goals. Most clients run a focused first cohort, then expand.
Thirty days of post-training support is included on every corporate program: trainer access for technical questions, implementation guidance and prompt-library refinement. Extended packages run quarterly or annually.
The default is on-premise at the Shanghai studio, with the high-performance workstations, GPU acceleration and licensed software the curriculum needs. On-site delivery at your offices is available on request, subject to hardware and software validation.
The beginner module covers popular tools and prompt engineering for everyday content production. The advanced module covers ComfyUI workflows, ControlNet and the enterprise production pipelines a studio runs at scale. Both together give the full stack; either alone is useful in isolation.
Sessions are designed as four-hour or eight-hour intensives, with a 30% theory and 70% practical split. Shorter overview sessions are possible for executive briefings.
English and Mandarin Chinese. The trainer team is international, with cultural perspectives baked into the case studies rather than treated as a translation step.
A portfolio of brand-aligned visual content they generated themselves, documented workflows ready for ongoing implementation, a reusable prompt library tuned to the brand, technical troubleshooting capabilities and the strategic context to brief future AIGC work.
Yes. AIGC implementation consulting covers content audits, workflow optimisation, tool selection, brand-safety protocols and ongoing creative direction. Many clients start with a training cohort and continue with a consulting engagement on the studio side.
Train with us
Send a roster, a desired window or just the gap you want to close. A senior lead reads it inside two working days and replies with a curriculum, format and outcome plan, plus an honest read on whether training, consulting or production is the right starting line.
