Four lanes, one JD brief. AIGC, at scale.

Four lanes, one studio. Product content is the detail page: the main image set, the SKU swatches, the long-scroll modules, the infographics, the listing video. Store content is the multi-page flagship store, decorated and merchandised as a channel. Ad creative covers Jingzhuntong, which means Kuaiche search ads, the app splash, focus banners, the recommendation feed. Campaign is the festival work, the kits for 618, Double 11 and the New Year sale. The four share one creative direction and one finishing pass, so the long tail of the catalog looks like the hero SKU. Hire one lane or all four.

We build the whole listing, not a single asset. The main image set is shot clean and to JD's current rules. The SKU swatches are made as a set so the variants match. The long-scroll page is designed module by module: the infographics, the scale shots, the usage scenes, the comparison panel a category shopper stops to read. The listing video is cut to earn its first three seconds. Coupon and trust graphics are sized to JD's upload rules so nothing gets suppressed. None of it arrives as a stack of files from the factory.

A JD festival is a system, not a banner. We design the festival look once, then carry it across every surface in the same window: the venue-page identity, the festival-dressed detail pages, the store decoration for the period, the pre-sale and coupon graphics, the countdown modules, the ad creative for the festival auction. 618 is JD's own event and one of the heaviest dates on the calendar, so the kit is built for volume and staffed on the festival clock. Warm-up, peak-day swap, last-call push: each is delivered on its own deadline.

Native Mandarin writers who shop on JD themselves, not translators working from an English document. A JD detail page is written for a Chinese reader from the first line. The headline frames the product the way that reader expects it framed, the module copy answers an objection a real shopper has, the spec language matches the category. The English brief sets the strategy. The copy itself is written in Chinese, for the JD audience, by people who use the platform.

We price by project, and usually by lane, so a brand can start with one lane and add the others later. The cost depends on how many surfaces are in scope, how much volume the catalog and the media plan need, and whether we are training new product models from scratch. Send a brief and a scope, and a quote comes back, with no obligation to go ahead. Festival work is normally scoped on its own, since the volume spikes hard around 618 and Double 11.

Yes, and the volume is where this model pays for itself. One hero shoot or one AI sprint produces the master. After that the variants land per SKU, per category and per ad slot inside days. The first variant is the expensive one. By the fiftieth, the cost per piece is close to nothing, and the LoRA models we train on your products keep all of them on brand.

The hero concept is signed off once, in the direction step. After that, every detail-page module, every store tile and every ad variant goes through the same retouch pass, the same color grade and the same brand check. That shared finish is the reason a fifty-SKU catalog can read as one brand. Without it you get what most large catalogs already have, which is listings that were plainly built by different freelancers in different years.

For a brand we already know, a detail-page module or an ad asset can go from brief to first cut in 24 to 72 hours. A new brand or a new product line needs a one-time onboarding first, to lock the treatment and train the LoRA models. After that, a weekly drop at production quality is a comfortable pace. When a festival forces the issue, a reactive asset can turn around inside a day.

Yes. We brief the ad creative lane around whatever placement set the media team is buying on Jingzhuntong: Kuaiche search creative, the app splash, focus banners, the recommendation feed, JD's off-site display network. The variants come in the format range the auction needs, and they are named so the reporting still reads clearly once everything is live.

Every file goes through a studio finish: dodge and burn, a grain pass, a little chromatic aberration, a color grade in Lightroom or Capture One. Our image style guide names the usual giveaways, the poreless skin, the identical bokeh, the product edge that melts into a hand, the text that is almost but not quite words. A person checks the final frame against that list before it ships. That last pass is what separates an AI image from a campaign image.

Yes. A good share of our JD work ships under agency brands, with full white-label delivery and a confidentiality agreement in place. The agency keeps the client relationship. We supply the production capacity behind it.

You do. Every finished asset, every master file, and any LoRA or fine-tuned model we train on your products belongs to you. Commercial rights for the AI outputs run through enterprise tiers that grant commercial use. The Copyright and AI guide covers the legal detail.