From a single social post to a full campaign system: every format your brand needs, produced in days, not weeks.
Content & Social
Video & Motion
Commerce & Web
Strategy & Direction
Brand Identity
Sales & Communications
Who we work with, the consulting we run, and the platforms we produce for, matched to your market.
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Consulting
Platforms
Brand
Who we are, how we work, and why brands move their content operation here.
All of The Studio →Perspectives, practical guides, and the legal ground rules for AI-native content.
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AI Production / Content
Strategic writers, not just software.
Brand positioning cannot be automated. Audience insight requires human empathy. Creative direction shapes every line. AIGC executes faster and cheaper than traditional copywriting, but human intelligence still leads every word we write.
The studio pairs content strategists and creative directors with custom language models trained on your brand. AI serves the narrative; it does not write it on its own.
Shanghai / Content floor Why now
Production costs drop 60 to 80%. Budget moves from execution into strategy, testing and media. The team writes ten times the content without ten times the headcount. The model grows with the brief, not the org chart.
Infinite iterations
Run a dozen tones, formats and angles before the campaign goes live. The first version is no longer the only version the team can afford. Iteration becomes a strategy lever rather than a budget item.
Speed without sacrifice
Fill content calendars, respond to market moments and ship new variants in days, not weeks. The bottleneck moves from production to strategy, which is where it belonged in the first place.
Personalised at scale
Variants for persona, channel, market and stage of journey while keeping the brand voice consistent. Hyper-personalised content stops being a luxury the budget cannot afford.
What we write
Brand and campaign, commercial and performance, strategic and naming. Each lane shares the same model training, the same voice guardrails and the same senior strategist sign-off.
Content lane
Campaign concepting, PR and editorial, video and social scripts. The headline-grade work, faster.
Campaign narratives, visual storyboards with scene descriptions, multi-channel messaging frameworks, concept testing at speed. Press releases, thought leadership, industry reports and brand storytelling. Video scripts for product launches, social calendars and platform-specific captions.
Useful where the campaign needs to ship in many places at the same time, in a voice that holds across channels and registers.
In scope
Content lane
E-commerce, email and CRM, website and landing pages. The content that closes the loop.
Product descriptions optimised for conversion, category copy, A+ content, marketplace-specific content for Amazon, Tmall and Shopify. Email campaign sequences, welcome flows, abandoned-cart recovery, behaviour-triggered personalisation, subject-line and preview-text testing.
Useful where the channel has a measurable goal and the content has a measurable job. The PDP, the email, the landing page, all built for the conversion they exist to drive.
In scope
Content lane
Naming exploration, tone-of-voice frameworks, SEO and content strategy. The strategic spine.
Product and service naming, tagline and positioning, brand voice guidelines and tone frameworks. Messaging architecture and key messages. SEO-optimised blog and pillar content, keyword-rich category descriptions, meta description and title-tag optimisation, content briefs and editorial calendars.
Useful where the work upstream of every campaign needs to be sharper than what AI alone will return. The strategic layer is human; the execution layer scales around it.
In scope
Why hubStudio
AIGC generates text. It cannot craft a market position, define what makes a brand different, or understand the competitive landscape that shapes the message. Algorithms analyse data; strategists understand the emotional triggers, the cultural context and the human motivations that build brand loyalty.
Our strategists and creative directors guide every brief, so AI serves the narrative vision rather than producing generic copy that sounds like everyone else.
That positions the team at the front of rapidly evolving AI capability while building a content operation that survives the next model release rather than being rebuilt by it.
AI-powered content excels at high-volume, structured work: product descriptions, email sequences, social captions at unprecedented speed and cost-efficiency. Traditional copywriting remains ideal for nuanced brand manifestos and highly conceptual work. Our human-led AI approach delivers strategic depth and operational scale.
Product descriptions, email campaigns, social media content, video scripts, SEO articles, press releases and campaign storyboards perform exceptionally well. AIGC is particularly powerful for creating variations, testing messaging angles and adapting content across channels and markets.
Simple content batches (product descriptions, social posts) ship in 24 to 48 hours. Complex projects such as campaign storyboards or thought leadership typically take 3 to 5 days including strategy and refinement. Significant time savings versus traditional copywriting workflows.
Both. We create entirely new content from strategy briefs, or work from existing material to generate variations, adaptations and extensions. We also specialise in transcreating content across languages while maintaining brand voice and cultural relevance.
We train custom language models on the brand guidelines, existing content and approved messaging. Our strategists review every piece to ensure voice consistency, and the quality control process verifies alignment with the brand standard before delivery.
Pricing depends on complexity, volume, customisation and the strategic input needed. Simple product descriptions operate at different price points than campaign storyboards requiring extensive brand immersion. We provide detailed quotes based on the specific content scope and deliverable requirements.
Training covers language AI tools (ChatGPT, Claude, Gemini), prompt engineering by content type, workflow architecture, quality-control frameworks and hands-on workshops. Participants leave with practical content assets, reusable prompts and workflow templates.
Yes. Major global languages with cultural adaptation beyond literal translation. The team includes native speakers who ensure messaging resonates locally while maintaining global brand consistency.
Every piece goes through human review by subject-matter experts. Fact-checking protocols, source verification and editorial oversight are built in. For technical or specialised content, we collaborate with your internal teams to validate accuracy.
SEO best practice is built into the content generation process: keyword integration, semantic relevance, content-structure optimisation and metadata. The content is designed to perform in both traditional search and emerging AI-powered search platforms.
Yes. All content meets platform requirements, maintains brand compliance and adapts to channel-specific formats. The content works across paid advertising, social media, websites, email and commerce platforms.
We specialise in market-specific content adaptation that goes beyond translation: cultural nuance, local market preferences, platform requirements and regulatory compliance for each region the brand operates in.
Build with us
Send a campaign brief, an editorial calendar or just the content gap you keep running into. A senior lead reads it inside two working days and replies with a phased plan, a cost shape and an honest read on which lane starts first.
