Four lanes, one RedNote brief. AIGC, at scale.

Four lanes, one studio. Notes is the organic work: photo and video notes for the feed and for search. Ad creative is the paid work: in-feed sponsored notes, search-led notes and splash frames built for the RedNote auction. KOC is creator-style content at volume. Avatar is brand-owned digital presenters for video notes and live shopping. All four run off one creative direction and through one finishing pass, which is what keeps them looking like one brand.

We write the brief, build the creator profile, shoot the takes in the studio and finish them to the same standard as the hero. You get the hand-held look and the product-in-hand framing without booking anyone, chasing a seeding list or cleaning up rights afterward. The masters and the usage rights are yours from the first cut.

We build and train a digital presenter the brand owns: a twin of the founder, a brand spokesperson or a product expert. It talks to camera in video notes, hosts live shopping and narrates tutorial swipes. The lip-sync is tight and the Mandarin is native. Because the avatar does not age or quit, the account can stay live without another shoot.

On RedNote, the cover is the ad. It is the one image that wins or loses the tap, in a crowded feed and in search results, before anyone reads a word. So we treat every cover as a campaign still. We A/B test the cover on its own, separately from the note behind it, and it is the first thing the retouch pass touches.

Yes. Mandarin copywriters write the titles and the body copy in Chinese from the start. Nothing is translated over from an English caption. RedNote works as much like a search engine as a feed, so a title has to be findable, not just readable. We write it with the words a real shopper would type.

Yes. One hero shoot, or one AIGC sprint, produces the master. After that the variants land within days, cut for each audience and each city. For a brand we already know, brief to first note runs 24 to 72 hours. A new brand needs a one-time onboarding to lock the treatment, the LoRA models and the avatar, and after that the normal pace is a weekly drop. When something is trending, a reactive note can turn around in a day.

We make the creative for them, not the media buy. The ad creative lane is briefed around the in-feed and search placements your media team is buying, with the range of covers the auction wants and the file naming the reporting needs. The buying itself stays with whoever runs your RedNote account. If you do not have anyone, we can point you to a partner.

Every image goes through a studio retouch pass: dodge and burn, film grain, a little chromatic aberration, a color grade in Lightroom or Capture One. Our image style guide bans the usual AI tells, the poreless skin, the matching bokeh, the melted product detail, the text that is almost but not quite words. A person reviews the final file before any note goes live. That review is the difference between an AI image and a campaign image.

Yes. A good share of our RedNote work runs under agency brands, white-labeled and handled in confidence. The agency keeps the client relationship and all the client contact. We are the production team behind it.

You do. You own the finished notes, the masters and any LoRA, fine-tuned or avatar model trained on your IP. Commercial rights for AIGC output run through enterprise tiers that grant commercial use. The legal side is laid out in full in our Copyright and AI guide .