Surface
Content. Articles for the Official Account.
Official Account articles, written and designed in-house for a surface readers choose to open.
We write, art-direct, and build the articles that carry a WeChat Official Account. That means a cover good enough to earn the tap in a crowded subscription list, a headline that holds up in the feed, and a layout that reads as designed rather than pasted together. One month it is a long brand feature, the next a product launch or a seasonal piece. Either way, it stays inside the brand book.
Native Mandarin writers handle the copy. They publish on WeChat every week, so they write for the platform from the first line, and nothing gets run through a translated English draft. We finish each article image by image, retouched by the same people who handle the campaign hero, then hand it over ready to schedule.
In scope
- Service Account articles
- Subscription posts
- Cover design
- Long-form features
- Launch announcements
- Seasonal editorials
- Article image sets
- Always-on calendar