eCommerce Content Studio.

Roughly two weeks for a single-SKU pack on one channel. Three to four weeks for a 20 to 50 SKU catalog on one channel. Four to six weeks for a full multi-channel rollout across Amazon, Shopify and Tmall at the same time. Faster on extensions of a brand system we have already built, slower when we are building that system with you from scratch.

Within two business days of the brief landing in our inbox. The first call runs about 30 minutes. You bring the SKU list and target channels. We bring questions and an initial scope.

We write listings to read on two layers. The classic keyword layer still drives roughly 80 percent of discovery. The Rufus semantic layer mediates 15 to 20 percent of mobile queries and growing. In practice that means claims have to be specific and verifiable, with measurable attributes (dimensions, materials, weight, use cases) instead of marketing adjectives. Copy is structured around the actual questions shoppers ask. And the claims need to match what the reviews say, because Rufus cross-checks the listing against the review body before it recommends anything.

Project-based for one-off catalogs, monthly retainer for ongoing volume and seasonal refresh cycles, quarterly advance billing on the retainer side. Firm number after the first call, once the SKU list, channel mix and asset count are clear. On volume work the cost per asset typically lands well below where traditional studios end up.

You do. The final deliverables, the source files, and the brand-trained model weights all transfer to you when the project closes. No vendor lock-in, no licensing fees, no per-asset usage caps. If you ever want to take the workflow in-house, the handover is yours.

Mutual NDA on request before the first scoping call. Brand assets stored in encrypted project environments, accessible only to the team on the engagement. Source files purged from working environments 90 days after project close unless you ask us to keep them. We work under Hong Kong law via Beyond Border Group Limited, and we can sign your DPA if your legal team prefers it.

You own the final deliverables. We use commercially safe models and document the workflow. For full detail on the legal side, see our Copyright and AI guide .

Three. Most projects close inside two. Beyond round three we quote hourly, though it is rare on catalog work because the brand system gets locked in the brief.

A SKU list and at least one product reference image. Everything else (brand guidelines, copy, current listing analytics, target markets) is useful but not mandatory. If brand guidelines do not exist, we work from what does and flag the gaps.

Senior art directors lead every project, most of them from agency backgrounds at Publicis, Ogilvy or WPP. AI specialists handle the production volume underneath them. The channel-ready files get built by marketplace operators who have run live accounts on Amazon, Tmall and Shopify themselves. Mandarin copywriters work in-region in Shanghai. No junior teams running a brief alone.

Like you. We train custom models on your existing brand assets so the output sits inside your visual system. The brands losing to AI sameness are usually the ones running off-the-shelf prompts on stock models. We do the opposite. And for categories where it really matters (luxury, beauty hero shots, anything with reflective or transparent surfaces) we still shoot. Hybrid is the working model, not full-stack generation.

Our production team is based in Shanghai, and we have shipped Tmall flagship work, JD listing packs and Douyin short video for foreign brands entering China as well as Chinese brands going abroad. Every platform has its own rules by category, its own reading patterns, its own visual conventions. A mobile Tmall detail page that scrolls for two meters needs a completely different architecture from an Amazon listing. The difference there is not translation, it is structure.

Translation alone is why foreign brands close Tmall stores. We do not translate. We write the Chinese copy in-region, with copywriters who know how Chinese shoppers read a detail page, and we adapt the visual system to match. Same logic for European markets, where the gap between a French market and a German one is not just about word length.

Both. Some clients come for a single Amazon US rebuild. Others come with 200 SKUs going live across Amazon US, Amazon EU, Shopify, Tmall, JD and Douyin in five languages, with seasonal refresh cycles for each. The workflow scales either way.

Yes. Send us one SKU and one channel. Inside two weeks you get the full asset pack, the copy, and a production estimate for scaling. No retainer, no commitment, the work is yours either way.