Platform / Amazon

Three lanes, one Amazon brief. AIGC, in scale.

Product content. Store content. Ad creative.

Three kinds of work go into a serious Amazon presence. Product content for the detail page, from the main image down through the A+ modules and the listing video. Store content for the Brand Store and the Posts feed. Ad creative for Sponsored Brands, Sponsored Display and Amazon DSP.

One brief, three lanes, every ASIN. One hero direction, fifty market variants. AIGC inside a working production company, not in place of one.

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Hong Kong + Shanghai / Amazon-native creative under one director

A close editorial portrait of a hand holding a phone in warm rim light, the phone screen filled with an Amazon product detail page showing the image thumbnail strip, the star rating row, the price block and the stacked Add to Cart and Buy Now buttons. Platform work / Amazon

Why it matters

What we ship
into Amazon.

We cover three kinds of work for Amazon, end to end. Product content is the detail page itself: the main image, the gallery infographics, the lifestyle frames, the A+ Content modules, the listing video. Store content is the multi-page Brand Store and the Posts feed. Ad creative is everything the media team runs on Sponsored Brands, Sponsored Display and Amazon DSP.

One creative direction sits across all three. The team that retouches the hero image also finishes the smallest A+ caption and the last Store tile, so a ten-ASIN catalog reads like one brand instead of ten listings that happened to share an account.

A wide editorial shot of two designers at a daylit studio table, three laptop screens lined up showing an Amazon product detail page with A+ Content, an Amazon Brand Store homepage and a Sponsored Brands banner above Amazon search results, one per service lane.
Three lanes, one creative direction

One Amazon brief, three service lanes, every ASIN. Product content, store and ad creative finished to one standard, fifty-plus variants per concept, the first cut back inside forty-eight hours on listing work.

0 Lanes we ship Product content, store, ad creative
0+ Variants per concept From one signed-off hero ASIN
0h Brief to first cut On listing images and A+ modules

The work, defined

Three lanes, one brand line.

A phone held in both hands, the screen showing an Amazon product detail page scrolled to the A+ Content section, a comparison chart module and an image-with-text module visible above the Amazon app navigation bar.
Product content surface

Surface

Product content. The whole detail page.

Everything on the detail page that sells the product: the image stack, the A+ modules and the listing video, made to the standard of the paid work.

The detail page is where the sale is won, and most catalogs treat it like a form to fill in. A main image shot years ago. A few soft gallery photos. An A+ section the manufacturer sent over. We build the whole page instead. The main image goes clean on white, the way Amazon policy demands. The gallery carries the infographics, the scale shots, the lifestyle context and the comparison a shopper actually scrolls for. A+ Content and the Brand Story module get designed, not assembled. The listing video has to earn its first three seconds.

Deal badges, coupon clips and value-comparison callouts get the same care, sized to Amazon's placement rules so nothing gets suppressed at upload. A creative director signs off every module before it ships. That is how a catalog grows without each listing drifting a little further from the last.

In scope

  • Main image
  • Gallery infographics
  • Lifestyle frames
  • A+ Content modules
  • A+ Brand Story
  • Premium A+
  • Listing video
  • Deal & coupon graphics
A phone screen showing an Amazon Brand Store homepage, a brand header banner above a grid of shoppable category tiles, the Amazon app navigation visible at the top of the interface.
Store content surface

Surface

Store content. The Brand Store and the feed.

The brand's own storefront on Amazon: the multi-page Brand Store and the Posts feed, run like a real channel rather than a default template.

Amazon hands every Brand Registry seller a Store, a multi-page site inside Amazon that most brands fill with a header and a product grid, then forget. We design it as a real destination. A landing page that says what the brand is. Category pages that merchandise rather than dump stock. Shoppable lifestyle tiles. Seasonal refreshes timed to the retail calendar. The Posts feed runs on a weekly rhythm, so the social surface inside Amazon stays alive instead of going stale.

It runs on the same creative direction as the detail page. The Store, the Posts feed and the listings read as one brand because one team builds them against one brief. When a campaign launches, the Store changes with it, not three weeks later.

In scope

  • Brand Store pages
  • Store landing page
  • Category merchandising
  • Shoppable tiles
  • Amazon Posts
  • Seasonal refresh
  • Brand banners
  • Always-on feed
A wide monitor showing the Amazon advertising console creative library, a grid of Sponsored Brands banners and Sponsored Display ad variants lined up in the placement preview panel.
Ad creative surface

Surface

Ad creative. Sponsored Brands, Display and DSP.

Paid creative for Amazon's ad surfaces, made in the volume the placements and the auction reward.

Sponsored Brands wants a logo lockup, a custom headline and a curated product set. Sponsored Brands video wants a hook inside the first second. Sponsored Display and Amazon DSP want creative that holds up on the detail page and off Amazon entirely. We build to the exact placement set the media team is buying, in every ratio and length the auction will take. The files get named so the reporting still makes sense a month later.

Custom headlines, video hooks, retargeting variants, off-Amazon display: all of it gets the same studio finish as the hero, so variant fifty still reads as part of the campaign and not a worn copy of variant one.

In scope

  • Sponsored Brands
  • Sponsored Brands video
  • Sponsored Display
  • Amazon DSP display
  • DSP video
  • Custom headlines
  • Retargeting variants
  • Off-Amazon creative

Contact sheet

Selected frames.

Listing, Store and ad stills produced through the studio pipeline. Every frame is authored work, sized for the surface it ships on.

A laptop screen showing an Amazon product detail page scrolled to the A+ Content section, a comparison chart module and an image-with-text module stacked below the listing.
Product content · A+ module
A vertical phone held in soft window light, the screen showing an Amazon product detail page with the large main image on white and the vertical strip of gallery thumbnails beside it.
Product content · Listing images
A phone held vertically, the screen displaying an Amazon Brand Store homepage, a brand header banner above a grid of shoppable category tiles.
Store content · Brand Store
A laptop screen showing Amazon search results, a Sponsored Brands banner at the top with a logo lockup, a headline and three product thumbnails in a row.
Ad creative · Sponsored Brands
A phone screen showing an Amazon product detail page with a Sponsored Display ad placement sitting in the right-hand column beside the price block.
Ad creative · Sponsored Display
A producer at a wide reference monitor showing the Amazon advertising console creative library, three columns of detail-page, Brand Store and Sponsored Brands assets tagged Product, Store and Ads.
A close cinematic detail of a hand holding a phone vertically against a soft cream background, the screen showing an Amazon product detail page with the image thumbnail strip and the price block visible.
1 brief Three lanes, every ASIN, every marketplace

Partnership

Authored creative, AI volume.

The Amazon brands compounding their results in 2026 are not the ones with the biggest ad budget. They are the ones running an authored creative process across the detail page, the Store and the ads, with AIGC inside it.

We sit between the technical and the creative: a working studio of directors, retouchers and colorists alongside the AIGC engineers and the LoRA-training pipeline. Every variant carries the same brand discipline as the hero, because the same people approve it.

  • Private GPU infra
  • NDA & DPA
  • EU AI Act
  • Data sovereignty

Everything runs on private infrastructure with hosting in mainland China, Hong Kong, the EU or the US depending on your data sovereignty position. Custom-trained LoRA models stay your property and can be exported if you ever leave.

We pick up where you need us and step back where you do not.

How an Amazon campaign runs

One brief,
every placement.

The detail page, the Brand Store and the ad surfaces run on one brand line and one process. The format shifts from surface to surface. The discipline behind it does not, and that gets decided in the direction step rather than at launch.

The first two steps are where it is won or lost. The rest is execution.

A creative director and a brand lead at a studio table, a laptop between them showing an Amazon Brand Store layout alongside printed product detail page and A+ Content screenshots.
Where it is won

Discovery and brief.

One working session. We pin down the catalog, the priority ASINs, which Amazon surfaces are in play, what the brand stands for and what it will not do. You leave with a one-page brief and a map of every asset, sorted by ASIN and by lane.

A storyboard wall with three columns of frame sketches labeled Product, Store and Ads, each column anchored by a printed Amazon product detail page mock.
Where it is won

Creative direction across the three lanes.

References go on the wall, the tone gets named, the module list takes shape, and we pick the AI models that suit each lane. Product content, store and ad creative each get their own treatment. This is the step that makes a catalog yours and not a template.

A motion designer at a calibrated workstation, the main monitor showing a single Amazon A+ Content hero module, the side panel showing the Amazon advertising console creative library grid of variants.
The rest is execution

AIGC generation and authored finish.

Now the volume gets made, lane by lane, ASIN by ASIN. Nothing reaches a listing or a media plan until it has been through the retouch bench and the brand check.

A media buyer at a daylit studio desk, the calibrated monitor showing the Amazon advertising console campaign dashboard with Sponsored Brands and Sponsored Display placements live.
The rest is execution

Launch. Per-ASIN, per-marketplace.

Files go to the catalog and media teams in the formats Amazon actually serves: the right ratios for each ad placement, the module set for each detail page, the image stack named per ASIN. The naming matters more than it sounds. It is what keeps the catalog legible once it is live.

A colorist at a calibrated grading suite, the main reference monitor showing a warm Amazon lifestyle listing image paused on a product still, the gallery thumbnail strip visible at the screen edge.
The rest is execution

Adapt. Variants, refresh, season.

Once the hero listing is approved, new variants come fast: a new ASIN in the range, a different marketplace, a seasonal swap on the Store. The original brief still holds. You are adding to it, not starting over.

Three lanes, one studio. Product content covers the main image, gallery infographics, lifestyle frames, A+ Content modules, the Brand Story and the listing video for the detail page. Store content covers the multi-page Brand Store and the Posts feed. Ad creative covers Sponsored Brands, Sponsored Brands video, Sponsored Display and Amazon DSP. The lanes share one creative direction and one finishing pass, so the long tail of the catalog looks like the hero ASIN.

We design the full detail page, not a single asset. The main image is built clean on white to Amazon's policy, the gallery carries the infographics, scale shots, lifestyle frames and comparison a shopper scrolls for, and the A+ Content and Brand Story modules are designed module by module rather than dropped in from a manufacturer template. Premium A+ is built where the brand is enrolled. Everything is sized to Amazon's current image and A+ guidelines so nothing is suppressed at upload.

The brand-owned storefront inside Amazon: the multi-page Brand Store with a real landing page, merchandised category pages and shoppable lifestyle tiles, plus the Amazon Posts feed run on a weekly rhythm. We treat the Store as a channel, not a default template, and refresh it on the retail calendar so it moves with the campaigns rather than going stale between them.

Yes. A single hero shoot or AIGC sprint produces the master, and the variant cascade lands per ASIN, per marketplace and per ad placement inside days. The cost-per-variation curve flattens fast: the first variant is expensive, the fiftieth is close to free. Custom-trained LoRA models on your products keep every frame on-brand across the catalog.

The hero concept is signed off once, back in the direction step. After that, every A+ module, every Store tile and every ad variant goes through the same retouch pass and the same color grade, then a brand check before it ships. That discipline is what lets a ten-ASIN or hundred-ASIN catalog read like one brand instead of a pile of listings built by whoever was free that week.

Listing images and A+ modules on an existing brand can be brief to first cut in 24 to 72 hours. A new brand or a new product line takes a one-time onboarding to lock the treatment and the LoRA models; after that, weekly drops at production-grade quality are the working tempo.

Yes. We brief the ad creative lane around the placement set the media team is buying: Sponsored Brands logo lockups and custom headlines, Sponsored Brands video, Sponsored Display for the detail page and off Amazon, and Amazon DSP display and video. Variants are produced in every ratio and length the auction will take and named so the reporting downstream stays legible.

Every output goes through a studio retouch pass: dodge and burn, grain, chromatic aberration and a color grade in Lightroom or Capture One. The image style guide rules out the AI tells (poreless skin, identical bokeh, melted product edges, almost-but-not-quite text). The final file passes a human review before any listing or media plan sees it. This is what closes the gap between an AI image and a campaign image.

Yes. A significant share of our Amazon work runs under agency brands, with full white-label delivery and confidential collaboration. The agency owns the relationship and the client communication; we deliver the production capability behind it.

You own all finished assets, all masters, and any LoRA, fine-tuned or avatar models trained on your IP. Commercial use rights for AIGC outputs are routed through enterprise tiers that grant commercial use. For full detail on the legal side, see our Copyright and AI guide .

Try us

Send the Amazon brief.
Back in 48 hours.

A placement-by-placement recommendation, a scope outline, an indicative timeline and a few free listing images or A+ frames so you can see the thinking before any budget commits.

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