Platform / eCommerce website

Four lanes, one store brief. AIGC at scale.

Product pages. Marketing. Email. Ad creative.

An online store runs on four kinds of content, and we make all of them. Product pages, with the copy, the photography, the video, the price block. The marketing around them, from the homepage to the collection pages to the brand story. The transactional email, written and designed instead of left to the platform. And the paid ads on Meta and Google that bring shoppers back.

It is one brief and one creative direction, stretched across four lanes and the whole catalog. The AIGC runs inside a working production company here, not instead of one.

Hong Kong + Shanghai / store-native creative under one director

A close editorial portrait of a hand holding a phone in warm rim light, the phone screen filled with an online store product detail page, the product image, title, price line, variant swatches and add-to-cart button visible. Platform work / eCommerce

Why it matters

What we ship
into your store.

We do four kinds of work for an online store, and we do all of it start to finish. There are the product pages, every description, every photo, the video, the price block. There is the marketing that wraps the catalog: homepage, collection pages, the brand story, whatever landing page a campaign needs. The email is its own job, the order confirmations and shipping notices, written and designed for once. And the ad creative, the paid units on Meta and Google that pull shoppers back.

One creative direction runs across all four lanes. The people who retouch your hero product shot are the same people who finish the hundredth variant, the email template, the retargeting ad. That is why the catalog, the inbox, and the ad account end up looking like one brand instead of four.

A wide editorial shot of two designers at a daylit studio table, four laptop screens lined up showing an online store product detail page, a homepage with a collection grid, an order-confirmation email and an ad creative library, one per service lane.
Four lanes, one creative direction

One brief covers four lanes and the whole catalog. The same studio hands finish all of it, sixty-plus variants from a single master, first cut back inside forty-eight hours.

0 Lanes we ship Product pages, marketing, email, ad creative
0+ Variations per concept From one signed-off master
0h Brief to first cut On product pages and ad creative

The work, defined

Four lanes, one brand line.

An open laptop on a studio desk, the screen filled with an online store product detail page, a large product image, a title and price block, variant swatches and a wide add-to-cart button.
Product pages surface

Surface

Product pages. Description, image, video, price.

The whole product detail page, authored by the studio. Copy, photography, video, the price block, every SKU in the catalog.

We build the product detail page from nothing. Descriptions written for a real reader first and the search engine second. A gallery of editorial product photography, shot by angle and by variant. A short demo video worth the scroll. A price block carrying the badges, bundles, and sizing your merchandiser asked for. A twelve-product catalog and a twelve-thousand-SKU catalog get the same treatment.

A creative director signs off every page. The retouching is done by the same hand as your campaign hero, and the build matches whatever your platform expects, Shopify, WooCommerce, a headless front end. Your catalog keeps growing, and the brand keeps looking like itself.

In scope

  • Product descriptions
  • Product photography
  • Product video
  • Variant galleries
  • Size and fit copy
  • Price and badge blocks
  • PDP layout
  • SEO product copy
An open laptop on a studio desk, the screen showing an online store homepage, a wide editorial hero banner above a grid of collection cards, the top navigation bar and cart icon visible.
Marketing surface

Surface

Marketing. Homepage, collections, brand story.

Every marketing surface on the site, from the homepage hero down to the collection pages and the brand story.

We make the content that wraps the catalog. The homepage hero and its seasonal refresh. The collection and category pages. Campaign landing pages, the brand and about story, the lookbooks, the editorial blocks. Social content cut to drive people back to the store runs through the same hands, so the feed and the site never drift apart.

No two surfaces get the same treatment. A homepage moves at a different tempo than a collection page, and we crop and pace each one for what it is. The hero concept is signed off once. Every page after it inherits that direction.

In scope

  • Homepage heroes
  • Collection pages
  • Landing pages
  • Brand story
  • Lookbooks
  • Editorial blocks
  • Social content
  • Seasonal refresh
A phone on a studio desk, the screen showing an email inbox open on an order-confirmation message, a brand header, a product line item with a thumbnail and price, and a track-order button.
Email surface

Surface

Email. Transactional design that sells.

Transactional and lifecycle email, designed and written so a receipt does as much brand work as the homepage does.

We design and write the email a customer actually opens. Order confirmations, shipping and delivery notices, receipts, account and password mail. Then the lifecycle flows around them, welcome, abandoned cart, post-purchase, win-back. Each one ships as a coded, responsive template, tested across the major inbox clients and ready to drop into Klaviyo, Shopify Email, or whatever ESP you run.

Transactional mail gets opened more than anything else a brand sends. Most companies still ship it as a plain system default. We treat that confirmation email as prime real estate: on brand, and quietly working on the next order.

In scope

  • Order confirmations
  • Shipping updates
  • Receipts
  • Welcome flows
  • Abandoned cart
  • Post-purchase
  • Responsive templates
  • ESP-ready build
A wide monitor showing an ad creative library, a grid of single-image, carousel and video ad preview cards for paid social and shopping placements.
Ad creative surface

Surface

Ad creative. Built for Meta and Google.

Performance creative for every channel that feeds the store, made at the volume the buying platforms want.

We brief, generate, and finish the paid creative around whatever placements your media team is buying. Meta Advantage+ and catalog ads. Google Shopping and Performance Max. Paid social, display. Static, carousel, short-form video, each one cut to the exact ratio and length a platform serves, and named so the reporting downstream still makes sense.

These buying systems get smarter the more variants you feed them. We make enough range to keep them learning, and we finish the fortieth ad to the same standard as the first, so the bottom of the set still looks like the top of it.

In scope

  • Meta Advantage+
  • Catalog ads
  • Google Shopping
  • Performance Max
  • Display banners
  • Paid social video
  • Hook A/B testing
  • Retargeting variants

Contact sheet

Selected frames.

Product page, email, and ad stills, straight off the studio floor. Every frame is authored work, sized for the surface it ships on.

An open laptop screen filled with a single online store product detail page, a large editorial product photograph on one side, a title, a price line and a short description on the other, a row of variant swatches and a wide add-to-cart button beneath.
Product pages · PDP
A laptop screen showing an online store collection page, a top navigation bar with a small cart icon and a grid of product cards below, each card carrying a product photograph, a name and a price.
Marketing · Collection page
A phone held vertically, the screen showing an order-confirmation email open in an inbox, a brand header strip, a product line item with a thumbnail and a price, an order summary block and a wide track-order button.
Email · Order confirmation
A phone screen showing a paid social feed ad for an online store, a wide product lifestyle image inside a feed card, the small gray Sponsored label and a shop-now call-to-action button visible at the lower edge.
Ad creative · Meta
A laptop screen showing a Google Shopping results strip, a horizontal row of product cards each with a photograph, a price and a store name, the Sponsored label sitting above the row.
Ad creative · Google Shopping
A producer at a wide reference monitor showing an online store admin view, columns of product page previews and ad creative cards arranged in a grid.
A close cinematic detail of a hand holding a phone vertically against a soft cream background, the screen filled with a single online store product detail page, the product image, price line and add-to-cart button visible.
1 brief Four lanes, every product, every market

Partnership

Authored creative, AI volume.

The eCommerce brands pulling ahead in 2026 are not the ones with the biggest software stack. They are the ones running a real creative process, with AIGC working inside it.

We sit in the gap between the technical and the creative. It is a working studio, directors and retouchers and colorists, with the AIGC engineers and the model-training setup in the same building. Every product page, every email, every ad gets the same discipline as the hero shot, because the same people sign it all off.

  • Private GPU infra
  • NDA & DPA
  • EU AI Act
  • Data sovereignty

Everything runs on private infrastructure. Hosting sits in mainland China, Hong Kong, the EU, or the US, wherever your data sovereignty position needs it. The custom-trained models stay your property, and you can take them with you if you ever leave.

We take on as much or as little of this as you want.

How an eCommerce build runs

One brief,
every product.

Product pages, marketing, email, ad creative, they all run the same process. What changes is the surface. The discipline does not. And the work gets won early, in the direction step, not at launch.

The first two steps are where it is won or lost. The rest is execution.

A creative director and a brand lead at a studio table, a laptop between them showing an online store product detail page alongside printed homepage layouts and product page screenshots.
Where it is won

Discovery and brief.

One working session locks the goal, the catalog, which surfaces are in scope, the brand truth, the no-go zones. You walk out with a one-page strategic brief and an asset map broken down by lane and by template.

A storyboard wall with four columns of frame sketches labeled Product pages, Marketing, Email and Ad creative, each column anchored by a printed mock of that surface.
Where it is won

Creative direction across the four lanes.

References locked, tone set, the copy framework drafted, the AIGC models chosen per lane and per template. Product pages, marketing, email, and ad creative each get their own treatment here. This is the step where a store becomes something you own rather than something generic.

A motion designer at a calibrated workstation, the main monitor showing a single online store product photograph in retouch, the side panel showing a grid of generated product variations.
The rest is execution

AIGC generation and authored finish.

Generation runs lane by lane, across the templates we agreed on. Nothing publishes and nothing reaches a media plan until it has been through the studio retouch and the brand check.

A web producer at a daylit studio desk, the calibrated monitor showing an online store admin dashboard with a list of product pages and a publish panel.
The rest is execution

Launch. Per-template, per-channel.

Assets go to your dev and media teams in the structure the store and the ad channels expect. Product pages and marketing blocks built to template. Email coded for the ESP. Ad creative named and sized for each placement, with tracking set up so the reporting holds together later.

A colorist at a calibrated grading suite, the main reference monitor showing a warm product photograph paused inside a product detail page layout, the price line and add-to-cart button visible at the screen edges.
The rest is execution

Adapt. Variants, refresh, season.

Once the hero is signed off, the variants land in days, not weeks. New products, new collections, a seasonal refresh, another market. The brief does not change. The output just keeps compounding.

Four lanes, one studio. Product pages cover the description, photography, video, and price block on every PDP. Marketing covers the homepage, collection pages, landing pages, the brand story, and social content. Email covers transactional and lifecycle mail, written and designed. Ad creative covers the paid units that pull traffic back, built for Meta, Google, and the rest. All four share one creative direction and one finishing pass, which is what keeps the catalog, the inbox, and the ad account looking like the same brand.

The catalog is templated, not hand-built one page at a time. We lock the PDP treatment once, the photography setup, the copy framework, the video format, the price-block layout, then train custom models on your products and your brand. After that, a twelve-thousand-SKU catalog runs through the same pass as a twelve-product one. The first page costs real money to build. The thousandth costs almost nothing, and it still matches the first.

Because it is the most-read mail a brand sends. Open rates on an order confirmation run far above any campaign send, since the customer is waiting for it. That inbox slot is the cheapest brand impression a store gets, and most of them waste it. We do not. The order confirmation, the shipping notice, the receipt all ship as coded, responsive, on-brand templates that carry the brand and nudge the next order along.

Yes. One hero shoot or AIGC sprint produces the master, and the variants land per placement, per audience, and per market within days. Meta Advantage+, Google Shopping, Performance Max, display, they all want format range, and the buying systems get better the more variants they can learn from. The cost curve drops fast. The first variant is expensive. The sixtieth is close to free.

The hero concept is signed off once, back in the direction step. After that, every product page, every email, and every ad goes through the same retouch, the same color grade, the same brand-safety check. That shared pass is the whole point of running this inside a studio. Without it you get four parallel campaigns that do not quite match.

On an existing brand, a product page or an ad set can go from brief to first cut in 24 to 72 hours. A new brand or a fresh catalog needs a one-time onboarding first, to lock the templates, the models, and the treatment for each lane. After that, weekly drops at production quality become the normal rhythm.

We scope every project from the brief, not off a rate card. Cost tracks the number of lanes, the size of the catalog, and how much volume you need each month, so a single-lane product-page job and a full four-lane program land in very different places. After the first call you get a written scope and an indicative timeline before anything is committed, plus a few free sample frames so you see the work before the budget question.

Yes. We ship the work in the structure your platform expects. Product pages and marketing blocks for Shopify, WooCommerce, or a headless front end. Email templates coded for Klaviyo, Shopify Email, or your ESP. Ad creative named and sized per channel. You get finished, ready-to-publish files, not a folder of raw exports for your developer to rebuild.

Every output goes through a studio retouch pass. Dodge and burn, a grain pass, a little chromatic aberration at the edges, a color grade in Lightroom or Capture One. Our image style guide rules out the usual AI tells, the poreless skin, the identical bokeh, the melted jewelry, the text that is almost but not quite words. A human reviews the final file before it goes live on a product page or into an ad account. That review is what separates an AI image from a campaign image.

Yes. A good share of our eCommerce work already runs under agency brands, white-labeled, with the collaboration kept confidential. The agency keeps the client relationship and runs the communication. We supply the production capability behind it.

You do. All finished assets, all masters, and any LoRA, fine-tuned, or product models trained on your IP. Commercial-use rights for the AIGC outputs are handled through enterprise tiers that grant commercial use. For the full legal picture, read our Copyright and AI guide .

Try us

Send the store brief.
Back in 48 hours.

You get a surface-by-surface recommendation, a rough scope, a timeline, and a few free product page or ad frames. Enough to see how we think before any budget is committed.