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The AI-Native Content Studio

We believe it's time to rethink content production for the AI era.

As former leaders at Publicis Commerce for China and North Asia, we launched HubStudio with one simple belief: brands deserve content that moves at the speed of culture.

We fuse AIGC talent, elite creatives, GPU power, and real studio execution into one seamless system.

From bold visuals to short videos, eCom packs to campaign adaptations—we deliver what matters: speed, volume, and relevance.

Because AI cannot replace creativity—it amplifies it.

We're here to prove that technology and human imagination, when perfectly orchestrated, create magic.

The values we live by

Creative Excellence

Demonstrating our creative ability through breakthrough campaigns that set industry standards

Making bold, informed creative decisions based on deep brand understanding and cultural insight

Valuing artistic vision and storytelling craft to build inspiring partnerships with visionary brands

Tech Mastery

Continuously mastering the latest AIGC models and techniques to stay ahead of the innovation curve

Engineering custom AI workflows that push the boundaries of what's possible in content creation

Sharing technical knowledge within our team to enhance collective capabilities and client outcomes

People First, Always

We take care of our creative talent and tech specialists—our people are our greatest asset

Relationships are the foundation of everything we do with our team, clients, and creative community

We are constructive collaborators, not destructive disruptors, giving respect to earn it

Relentless Ambition

We put our hand up at every level and in every role, taking ownership of our craft and client success

We are ambitious in pursuing new creative territories and breakthrough technological capabilities

We trust our instincts—if something doesn't feel right creatively or technically, we speak up

Our Leadership

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Cyril Drouin
Founder and CEO

25 years in digital, advertising and commerce. Former CEO of Publicis Commerce & Performance Marketing China and North Asia.

Echo Peng
Senior Director & Partner

18 years experience as eCommerce and Digital director in China. Former operations director at Publicis China.

Our founding team brings C-level experience from Publicis, where we led content strategies for Fortune 500 brands.

Our Clients

This represents a glimpse of our client portfolio. Many of our partners—including agencies, studios, PR firms, and social media influencers—engage us as their creative production partner for their own clients, requiring confidential collaboration.