Video advertising

A five-platform video campaign, briefed and shipped in five days

Mexicash needed a full micro-credit video campaign across five platforms in five days. We built the concepts, the trust cues and every cut without an agency timeline.

Client: Mexicash
Industry: Financial services
Market: Mexico

A frame from the Mexicash micro-credit video campaign showing a confident everyday subject in warm directional light.

The brief

The challenge

Mexicash, a micro-credit lender promoted by KN Group, needed a complete campaign in five days: concept, copy and finished video across Instagram, TikTok, YouTube, Facebook and Google Display. A traditional agency would still have been scoping the brief.

Micro-credit is a trust category. The creative had to read Mexican borrower psychology, establish financial credibility in the first three to five seconds, and do it across four video lengths in both vertical and horizontal ratios. The budget ruled out a conventional production workflow, so the work needed agency-grade thinking at a different speed.

How we worked

Our approach

We built the campaign platform by platform, around how each audience actually decides.

Concepts tuned to trust drivers

Each platform got a creative concept built on the specific trust cues and credit behaviours that move a Mexican micro-credit audience.
Lengths for every placement

Six, eight, twelve and fifteen-second cuts, sized for pre-roll attention spans through to fuller storytelling, with the hook landing inside the first seconds.
Vertical and horizontal from one build

Mobile-first 9:16 and desktop 16:9 versions came out of the same production, so nothing was reframed as an afterthought.