Product launch video
A global AI wearable launch, produced in one hybrid build
iFlytek launched its Anypin AI wearable pin globally. We produced one hybrid film mixing live shooting, CGI and AIGC, then cut it for every channel.
- Client
- iFlytek
- Industry
- Consumer electronics
- Market
- Global
The brief
The challenge
iFlytek was launching Anypin, a wearable AI pin that listens, records and acts as a personal assistant clipped to a jacket or a shirt. The film had to introduce the product to people who had never seen one, explain what it does in daily life, and build enough trust to turn a curious viewer into a buyer.
The brief called for hybrid production. Real product footage, because viewers can tell when a launch film does not have a single frame of the actual device. CGI for the interface, the signals and the way Anypin responds to a voice or a tap. AIGC for the world around the product, from a morning commute to a parent in a kitchen or a traveler picking something up at a market.
A traditional workflow would have split the job across three vendors and a sequential timeline of three to four months end to end. For a global launch with a fixed window, that math does not work.
How we worked
Our approach
We ran it as one production from the first storyboard: three disciplines, one creative direction, one editorial team holding the cut together.
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One visual grammar across three disciplines
Live footage, CGI and AIGC scenes shared the same lighting, color palette and camera language. Setting those rules early was the only way to keep the seams hidden.
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Live shooting for the product hero
A two-day shoot covered the product moments on set: macro work, packaging, the pin in hand and the pin on a jacket.
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CGI for the intelligence of the device
A small CGI team built the interface and the way the AI responds in a scene, so the product speaks visually without screen captures or static mockups.
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AIGC for the world around the product
Our AIGC pipeline generated the contextual scenes: several markets and several lifestyle moments at different times of day, with no crews flown to multiple locations.
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Modular from the start
The hero film was storyboarded so the short cuts came out of the same shoot and the same renders. No reframing, no version-two passes after the fact.
The output
What we delivered
- A 90-second hero film for the website and eCommerce product pages
- Six use case vignettes, each running 15 to 30 seconds
- Vertical 9:16, square 1:1 and horizontal 16:9 versions of every cut
- Platform-specific edits for Meta, TikTok, YouTube, Douyin and RedNote
- Localized voiceovers and on-screen text in English, Simplified Chinese and Spanish
- A modular asset library the iFlytek team can re-cut for future campaigns
Watch
The work, in motion
The outcome
What it added up to
What we ran
Services on this project
- Hybrid creative direction
- Storyboarding
- Live action shoot
- CGI interface design
- AIGC environments
- Editorial & localization
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