Platform deployment
A self-serve content platform, live in eight weeks
HiSense needed its teams and agencies to generate thousands of assets a week for North America. We deployed hub4You with custom-trained models and had it live before retail season.
- Client
- HiSense
- Industry
- Consumer electronics
- Market
- North America
The brief
The challenge
HiSense, the world’s second-largest TV brand, was pushing hard into North America. To compete across thousands of retail touchpoints it needed asset velocity its existing setup could not give: separate product shoots, an agency briefed for every campaign, and approval cycles that ran long.
The ask was a deployment of hub4You, our SaaS platform, customised so internal teams and outside agencies could independently produce thousands of weekly assets. It had to understand HiSense products, brand visuals and North American taste, and it had to be operational within two months to support major retail partnerships.
How we worked
Our approach
We delivered hub4You as a bespoke platform, not a generic tool with a logo on it.
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Models trained per product line
Dedicated LoRA models for each category keep generated assets accurate to the actual product, never an approximation of it.
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Brand and market built in
The platform learned HiSense visual language and had North American consumer preference research trained into it, so output resonates by default.
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Custom agents inside the platform
Specialised AIGC agents and workflows go beyond the standard feature set, matching HiSense’s exact production needs.
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Context from minimal input
Teams start from very little: the platform supplies the brand understanding, so a brief becomes finished assets fast.
The output
What we delivered
- hub4You SaaS platform, customised for HiSense
- Product-specific LoRA models per category
- Custom AIGC agents and production workflows
- Brand-trained generation tuned to North American preferences
- Self-serve access for internal teams and external agencies
The outcome
What it added up to
What we ran
Services on this project
- hub4You platform
- Custom model training
- AIGC agents
- Workflow design
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