Brand video production

A premium gin launch built from zero assets

1834 Gin launched with a 46-second brand film made with AIGC and CGI. From no imagery and no footage to omnichannel content in three weeks.

Client
1834 Gin
Industry
Premium spirits
Market
Philippines
A cinematic frame from the 1834 Gin brand film, a premium bottle lit against an atmospheric tropical environment.

The brief

The challenge

1834 Gin, a new premium Philippine spirit, needed to announce its arrival with impact. The brand wanted long and short-format video for every channel: social, TV, eCommerce and offline retail. The catch was that it had nothing to start from. No brand imagery, no footage library, just a product, a heritage story and a compressed timeline to launch before competitors claimed attention.

Conventional video production would have meant pre-production planning, location scouting across the Philippines, talent casting, crew bookings, equipment rental, multiple shoot days and post. For a resource-limited launch, that path forces a choice between quality and speed, and broadcast-level production value would have consumed the whole budget before the first bottle reached a shelf.

How we worked

Our approach

We combined AIGC with CGI to build an entire visual world that did not exist before.

  • A visual world, no location needed

    AIGC environments and CGI product work captured Philippine craftsmanship and tropical sophistication without location scouts, weather delays or scheduling conflicts.

  • Explore before you commit

    We tested dozens of visual directions and storytelling approaches up front, something impossible when each iteration would mean a reshoot.

  • Broadcast quality on a startup budget

    The hybrid pipeline delivered broadcast-grade cinematography, lighting and motion design within launch economics.

  • One production, every format

    Long and short versions work across TV, social, eCommerce and retail with a consistent premium presence.

The output

What we delivered

  • A 46-second premium long-format brand film
  • Short-format adaptations for social, TV, eCommerce and retail
  • Key visual stills extracted for multi-channel marketing

The outcome

What it added up to

46 sec Premium brand film, AIGC and CGI
3 weeks Zero assets to omnichannel launch
Broadcast Production value within a startup budget

What we ran

Services on this project

  • Brand film
  • AIGC + CGI
  • Multi-format cutdowns
  • Key visuals
A L'infuseur tea product styled in a refined French interior with soft natural light.
Next case study Seasonal content at scale for a French artisan tea house L'infuseur · Seasonal content Read it

Have a brief like this?

Tell us the category and the constraint. We will come back with sample work tailored to it, usually inside a week.

Contact us All case studies