Mexicash – Micro-Credit Video Campaign
How we developed creative strategy and produced multi-platform video ads for Mexican fintech in 5 days total
The Challenge
Mexicash needed complete creative development and production in 5 days total across Instagram, TikTok, YouTube, Facebook, and Google Display Network. The creative challenge: understanding Mexican micro-credit psychology, building instant financial trust, and capturing attention within 3-5 seconds across multiple formats (6, 8, 12, 15-second videos in 9:16 and 16:9). Budget constraints eliminated traditional agency cycles. Success required creative excellence and production velocity simultaneously.
Business Context
KN Group promoting Mexicash micro-credit product across Mexican market through comprehensive digital video advertising campaign requiring strong creative strategy on tight budget and compressed timeline.
Assets Created
Creative concepts
tailored to Mexican micro-credit audience behaviors and trust drivers
6-second video ads
with instant-impact messaging for platform pre-roll
12-second video ads
enabling deeper narrative while maintaining attention
15-second video ads
for YouTube and Facebook with complete storytelling arcs
Vertical format (9:16) creative
optimized for mobile-first consumption patterns
Horizontal format (16:9) creative
adapted for desktop and traditional video placements
Platform-specific creative variations
responding to TikTok, Instagram, YouTube, and Facebook audience expectations
