Legacy British Jewelry Brand – Digital Content Acceleration
How a heritage London jeweler compressed years of digital catch-up into months through AIGC production
The Challenge
This legacy jeweler faced a classic heritage brand dilemma: decades of prestige but dangerously late to digital. They needed comprehensive product imagery and video content plus ongoing social assets for Instagram and TikTok. Traditional jewelry photography is notoriously expensive and time-consuming, requiring specialized lighting, macro capabilities, and meticulous styling. With aggressive cost reduction targets and compressed timelines, conventional production couldn't deliver the asset volume needed to compete with digitally-native jewelry brands dominating social discovery.
Business Context
London-based heritage jewelry brand requiring significant cost reduction while dramatically increasing asset production to strengthen digital and social presence after years of underinvestment in online channels.
Assets Created
Product imagery showcasing
jewelry details and craftsmanship
Product demonstration videos
highlighting design and wear
Instagram social content
optimized for feed and stories
TikTok creative
adapted for platform trends and formats
Seasonal campaign visuals
supporting collection launches
Lifestyle imagery
contextualizing pieces for aspiration and gifting
