iFlyTek Anypin | AI Wearable Launch
How we created hybrid launch content blending real shooting, CGI, and AIGC for global product debutl
The Challenge
iFlyTek needed a product launch video that worked globally across multiple platforms and markets.
The creative demanded hybrid production: seamlessly blending real product footage, CGI sequences, and AI-generated content into cohesive storytelling.
The video needed to illustrate diverse use cases demonstrating Anypin's AI capabilities while maintaining flexibility, functioning as a long-form hero video for websites and eCommerce, yet easily cut into platform-specific short videos for social media and advertising.
Traditional production siloes would have required separate shoots, CGI studios, and post-production teams across months.
Business Context
iFlyTek launching Anypin AI supporter pin across global markets, requiring comprehensive video content from creative development through production for deployment across social platforms, website, and eCommerce channels..
Assets Created
Long-form product launch video
showcasing multiple Anypin use case scenarios
Hybrid production
integrating real shooting, CGI elements, and AI-generated content
Modular video structure
enabling seamless cuts into short-form social content
Platform-ready versions
for website hero placements and eCommerce product pages
Advertising cutdowns
highlighting specific use cases and features
Global market deployment asset
s with flexible storytelling for diverse audiences