HiSense – Global Consumer Electronics Leader
How we deployed our hub4You platform with custom-trained AI models, enabling their teams to produce thousands of assets weekly
The Challenge
HiSense needed to deploy our hub4You SaaS platform so their internal teams and external agencies could independently generate thousands of weekly assets for North America. The platform required custom training: AI models learning their products, brand visuals, and North American consumer preferences. Timeline: platform operational within two months to support major retail partnerships.
Traditional Production Constraints
Traditional electronics marketing demands separate shoots per product, agency coordination for every campaign, and lengthy approval cycles. For aggressive North American expansion, external agency dependency creates bottlenecks preventing the asset velocity needed to compete across thousands of retail touchpoints.
Business Context
Chinese electronics manufacturer and world’s second-largest TV brand deploying hub4You SaaS platform for localized content generation across North American retail, eCommerce, and brand campaigns.
Platform Created
Deployed hub4You SaaS platform
with HiSense-specific customization
Trained product-specific Lora models
per category integrated into platform
Built custom AIGC agents and workflows
tailored to their needs
Integrated brand-trained AI
understanding HiSense visual language
Embedded North American market preferences
into model training
Enabled teams and agencies to independently generate
product imagery, campaign visuals, retail displays, eCommerce content
Platform now produces thousands
of brand assets weekly
Context generation from minimal starting materials
Our hub4You platform learned HiSense products, visual standards, and positioning, giving teams an AI engine that understands their brand authentically.
Product-specific intelligence built into platform
Dedicated Lora models for each category ensure the platform generates accurate assets maintaining product integrity across all lines.
Market preferences embedded in the system
North American visual research trained into platform models, ensuring every generated asset resonates with target consumers automatically.
Custom agents deployed within hub4You
We coded specialized workflows beyond standard features, creating a bespoke SaaS experience matching their exact production needs.
Platform operational in 8 weeks
Teams and agencies started generating production-ready assets immediately after deployment, no lengthy ramp-up required.