age20 | Korean Beauty Ritual
How we helped a K-beauty brand speak every market’s language without losing what makes them distinctly age20
The Challenge
ge20 operates in K-beauty's fast cycle where campaigns move at social media speed. They needed brand assets and social content flexing across diverse Asian markets—Korea to Southeast Asia while maintaining their youthful energy. Each campaign required hyper-localized variations reflecting regional beauty ideals and cultural moments, delivered on aggressive deadlines. The creative had to resonate with Gen Z audiences who instantly detect generic or culturally tone-deaf content.
Traditional Production Constraints
Conventional production demands separate creative development per market, regional shoots across geographies, and extensive post-production timelines. For social-first beauty brands, traditional timelines arrive too late trends shift and cultural moments pass during approval cycles. The budget reality: producing market-specific variations forces choosing between geographic reach or creative quality, compromising either localization depth or production excellence.
Business Context
Korean cosmetics brand age20 expanding across Asian markets with signature cushion compacts and ritual beauty positioning.
Assets Created
Multi-market brand campaign assets
with cultural customization
Social-first content library
spanning Instagram, TikTok, and local platforms
Animated product showcases
designed for platform-native consumption
Hyper-localized variations
reflecting regional beauty aesthetics and trends
Rapid-turnaround campaign
adaptations matching retail and promotional calendars
From pack shot to runway in minutes, not weeks
Our system transforms flat product photography into styled on-model looks at unprecedented speed, collapsing traditional production timelines from weeks to hours while maintaining fashion-editorial quality standards.
Speed matching social velocity
Campaign assets deployed in days, not weeks, allowing age20 to ride cultural moments while they're still relevant to their digitally native audience.
Animation that captures attention instantly
ur AIGC motion content stops thumbs mid-scroll with showcases designed for social patterns where the first second determines everything.
Creative exploration without timeline penalties
We tested multiple visual directions and animation styles per market until creative resonated, impossible when every iteration requires new production.
Consistent brand DNA across infinite variations
From Seoul to Singapore, every asset feels unmistakably age20 while speaking each market's beauty language across unprecedented content diversity.
