We are an AIGC-Native Content Studio
We believe it's time to rethink content production for the AI era
As former leaders at Publicis Commerce for China and North Asia, we launched HubStudio with one simple belief: brands deserve content that moves at the speed of culture.
We fuse AIGC talent, elite creatives, GPU power, and real studio execution into one seamless system.
From bold visuals to short videos, eCom packs to campaign adaptations we deliver what matters: speed, volume, and relevance.
Because AI cannot replace creativity it amplifies it.
We're here to prove that technology and human imagination, when perfectly orchestrated, create magic.
Our Vision
To lead the evolution of brand content creation, where AIGC amplifies human creativity to deliver infinite possibilities for meaningful brand connections.
Our Mission
We empower brands to revolutionize content creation through AIGC studio expertise delivering at speed with great savings, while preserving human creativity
Our Process
Brief → Train → Create → Perfect → Deploy: From brand vision to global content through AIGC-powered creativity.
Our Leadership
Cyril Drouin
Founder and CEO
25 years in digital, advertising and commerce. Former CEO of Publicis Commerce & Performance Marketing China and North Asia.
Echo Peng
Senior Director & Partner
18 years experience as eCommerce and Digital director in China. Former operations director at Publicis China.
Our founding team brings C-level experience from Publicis, where we led content strategies for Fortune 500 brands.
We are the right studio if you are
Launching 50+ product variations
across different markets and need consistent visual storytelling for each
Spending 6 weeks
on campaign production when competitors are moving in days
Managing 15+ touchpoints per campaign
social, eCom, retail, OOH, digital ads and struggling to maintain brand consistency
Testing only 3-5 creative concepts
due to production budget constraints instead of the 100+ variations that could optimize performance
Coordinating photo shoots in 8+ markets
and burning through talent, crew, and location budgets for similar-looking assets
Waiting 3 months for campaign adaptations
while market opportunities pass you by
Marketing departments drowning in 50+ daily content requests
from sales teams, regional offices, and retail partners with no scalable production system
Sound familiar? You’re not alone and there’s a better way.
The values we live by
Creative Excellence
Demonstrating our creative ability through breakthrough campaigns that set industry standards
Making bold, informed creative decisions based on deep brand understanding and cultural insight
Valuing artistic vision and storytelling craft to build inspiring partnerships with visionary brands
Tech Mastery
Continuously mastering the latest AIGC models and techniques to stay ahead of the innovation curve
Engineering custom AI workflows that push the boundaries of what's possible in content creation
Sharing technical knowledge within our team to enhance collective capabilities and client outcomes
People First, Always
We take care of our creative talent and tech specialists our people are our greatest asset
Relationships are the foundation of everything we do with our team, clients, and creative community
We are constructive collaborators, not destructive disruptors, giving respect to earn it
Relentless Ambition
We put our hand up at every level and in every role, taking ownership of our craft and client success
We are ambitious in pursuing new creative territories and breakthrough technological capabilities
We trust our instincts if something doesn't feel right creatively or technically, we speak up