Camper
How we generated culturally-adapted images and videos at scale—transforming limited global assets into comprehensive China-ready content
The Challenge
Camper needed localized images and videos for China's Gen Z content honoring their Mediterranean heritage while resonating locally. Starting from limited global assets, they required product imagery, lifestyle visuals in Chinese contexts, and engaging video. Traditional production couldn't deliver the volume, speed, or cultural adaptation within budget.
Traditional Production Constraints
Traditional production demands China location shoots with local crews, separate sessions for product and lifestyle content, and extensive post-production. For heritage brands requiring cultural adaptation, production costs multiply per visual impossible for generating dozens of monthly assets within budget.
Business Context
Spanish contemporary footwear brand Camper requiring localized images and videos for China market social presence targeting Gen Z audiences.
Assets Created
Product imagery localized
with Chinese cultural contexts and settings
Lifestyle visuals showcasing Camper shoes
in Gen Z-relevant scenarios
Brand videos capturing Mediterranean quirk
through Chinese aesthetic lens
Animated product showcases
optimized for mobile viewing
Seasonal campaign assets
adapting global brand language for local resonance
Cultural reimagining from global assets
Starting from Camper's Mediterranean-focused global imagery, we generated culturally-adapted visuals placing their distinctive shoes in Chinese contexts Gen Z recognizes and aspires to.
Visual storytelling beyond translation
We created lifestyle imagery and video content expressing Camper's brand personality through Chinese aesthetic codes, generating dozens of variations until visuals authentically resonated.
Asset volume impossible through traditional shoots
AIGC enabled generating comprehensive visual libraries—product shots, lifestyle imagery, video content at scale and speed that would require dozens of production days traditionally.
Rapid creative iteration matching market velocity
We explored multiple visual directions, settings, and compositions for each concept, delivering final assets in days while markets and trends remained fresh.
Premium visual quality within startup economics
We delivered photography and video production values Gen Z expects from international brands, maintaining creative excellence across every asset without agency-level production budgets.
