1834 Gin | Premium Philippine Spirits
How 1834 Gin launched with a premium 46-second brand video using AIGC+CGI—from zero assets to omnichannel content in record time.
The Challenge
1834 Gin needed to announce their arrival with impact. The brand required both long and short format video content that could work across every channel—social platforms, TV broadcasts, eCommerce, and offline retail. The catch: zero existing creative assets, no brand imagery, no footage library to pull from. Just a product, a heritage story, and a compressed timeline to launch before competitors could claim market attention.
Traditional Production Constraints
Conventional video production would have required extensive pre-production planning, location scouting across the Philippines, talent casting, crew bookings, equipment rentals, multiple shoot days, and post-production coordination. For a brand launching with limited resources, this path would have meant choosing between quality or speed—and likely compromising both. The cost of achieving broadcast-level production value traditionally would have consumed the entire launch budget before the first bottle reached shelves.
Business Context
Premium Philippine gin launching into market with zero existing brand assets or creative direction.
Assets Created
Long-format brand video
AIGC + CGI hybrid production
Multiple short-format adaptations
For social, TV, eCommerce, and retail
Key visual stills
Extracted for multi-channel marketing use
Creating something from nothing, fast
We designed and delivered the complete brand video in three weeks, building an entire visual world that didn't exist before—no location scouts, no weather delays, no scheduling nightmares.
Premium production value within startup reality
AIGC combined with CGI let us achieve broadcast-quality cinematography, lighting, and motion design that would traditionally require a six-figure production budget and an experienced director.
Infinite creative exploration before commitment
We tested dozens of visual directions, mood scenarios, and storytelling approaches to find the perfect brand expression—something impossible when every iteration requires a reshoot.
Flexible formats from a single production
Long and short format versions work seamlessly across every touchpoint, giving 1834 a consistent premium presence from TV broadcasts to Instagram stories without multiple production cycles.
Heritage storytelling that transcends geography
By blending AIGC environments with CGI product work, we captured the essence of Philippine craftsmanship and tropical sophistication without being limited by physical location or weather conditions.